Emails that could bring in about $12,700 by Tue 3 Nov
That's the forecast of Barry's team (the Claude sessions running this email work): each email's likely buyers times its price, based on how our past emails sold, or on Barry's team's guess where there's no past figure.
Updated Wed 21 Oct 2026, 7:51pm Pacific
Cash in the bank, after card fees, from the emails in sections 1 and 8
New cash in our bank from these emails, after card fees
By when
Likely
Low guess
High guess
By about Tue 27 Oct (orders placed by Sun 25 Oct)
$5,700
$2,400
$10,600
Next 2 weeks (to Tue 3 Nov)
$12,700
$5,800
$25,400
Next 4 weeks (to Tue 17 Nov)
$13,400
$6,200
$26,600
Through Thu 31 Dec
$15,200
$7,100
$29,400
Without the annual renewals: about $9,660 in 2 weeks, $9,690 in 4 weeks and $10,650 through December (to the nearest $10, the totals above are $12,660, $13,410 and $15,150).
Annual renewals: about $3,000 of the 2-week figure, $3,720 of the 4-week figure and $4,500 of the December figure.
Might come anyway, later: Barry's team's forecast uses last year's renewal rate, when there was no offer, so most of these renewals might come without it, paying $100 more each ($150 more for the 9 on $150 off).
When they'd come without the offer: last year, 1 to 3 months after a plan ran out. So the 12 whose plan has run out would mostly renew by 31 Dec anyway; the 12 whose plan runs out 2 Nov to 28 Dec would mostly renew in January to March, and Terence B. (the plan he'd renew runs to 28 Mar 2027) in spring 2027, so the offer brings their money into this year.
Weeks 3 and 4 add about $750 (Tue 3 Nov to Tue 17 Nov)
What
How it was worked out
Cash
Second-chance renewal emails (from Tue 10 Nov)
$1,500 (what the second-chance emails should bring by 31 Dec) x 16 of the 25, who get theirs Tue 10 Nov, x 3 in 4 of their orders placed by Sun 15 Nov
$720
Failed-card email: the 4 paused BROQ plans that restart 7 to 9 Nov
about 2 of the 4 pay (half, since their cards failed before): 2 x $64.60, less the card fee
$125
Catch-up reorder notes (Tue 3 and 10 Nov)
The 19 notes should bring about $90 by 31 Dec: about $47 from the 10 sent Tue 3 Nov, all in by Tue 17 Nov, and about $43 from the 9 sent Tue 10 Nov, 3 in 4 of it ($32) in by Tue 17 Nov
$79
Less: gift cards spent instead of cash
the $700 spread evenly over the 61 days of November and December; orders on the first 15 of those days (to Sun 15 Nov) are in the bank by Tue 17 Nov
−$172
Weeks 3 and 4
$752
Gift cards: every figure counts the gift cards sold, less the gift cards spent on orders customers would otherwise pay cash for: about $170 by Tue 17 Nov and $700 by 31 Dec.
Low and high guesses: every email does as badly as its own low guess, or as well as its own high guess (each email set in section 1 shows its own).
Needs Nick's team on time: about $9,850 of the 2-week figure (the parts, each rounded to $10, add to $9,860): the 24-month offer to the 47 ($1,940), the annual renewals ($3,000), the $200-off offer ($2,280), section 8's offer ($1,470) and the gift card ($1,170). Their dates are on Nick's team's page, linked below.
The 74 more 24-month customers: their $750 also needs Mike and Nick's OK on those emails by noon Pacific Tue 27 Oct, and its own $456 checkout page from Nick's team.
How these figures add up, email by email
Each email set's likely cash in our bank, after card fees
Email set
By Tue 27 Oct
By Tue 3 Nov
By Tue 17 Nov
By Thu 31 Dec
1. 24-month offer: this week's 47
$1,940
$1,940
$1,940
$1,940
1. 24-month offer: the 74 more (Wed 28 Oct to Sun 1 Nov)
$0
$750
$750
$750
2. Annual renewals
$1,200
$3,000
$3,720
$4,500
3. $200-off extension
$910
$2,280
$2,280
$2,280
4. Gift card offer (cards sold)
$0
$1,170
$1,170
$1,170
5. Founding Members: pay for 12 months, get 14
$290
$980
$980
$980
6. Failed payments
$260
$340
$470
$1,100
7. Warm-up email 2: BROQ tips
$140
$180
$180
$180
8. Cancelled customers
$110
$150
$150
$400
9. Reorder reminder
$110
$150
$150
$230
10. Paused subscribers
$80
$110
$110
$270
11. Warm-up email 3: SPMD-99
$70
$90
$90
$160
12. Add NMN-99 or SPMD-99
$0
$40
$40
$110
13. Catch-up notes
$20
$20
$100
$110
14. Third product free
$0
$0
$0
$210
Section 8 (not email set 8): 75 customers whose 12-month plan ran out
$590
$1,470
$1,470
$1,470
Less: gift cards spent on orders customers would otherwise pay cash for
$0
$0
−$170
−$700
New cash, likely, to the nearest $100, like the top box. Worked out before rounding: $5,707, $12,659, $13,411 and $15,151. Each row above is rounded to $10, so the rows add to $5,720, $12,670, $13,430 and $15,160.
$5,700
$12,700
$13,400
$15,200
Whose figures: Barry's team's (the Claude sessions running this email work): each email set's own working in section 1, added up, with every email going out on its day.
By Tue 27 Oct: orders placed by Sun 25 Oct only. Barry's team counts 4 in 10 of the annual renewals, the $200-off extension and section 8 (their last-day emails come later), and 3 in 4 of rows 6 to 11 and 13 above (sent Wed 21 to Fri 23) and of row 5's SPMD-99 note (sent Thu 22, no reminder).
Low and high guesses: each row moves by its own range, shown with its emails in section 1.
When money lands: Shopify pays each order into our bank about 2 working days after it's placed.
Not counted above
Nick's personal Gmail offers, which Nick sends himself: section 5's 7 (this week's 24-month and renewal offer, to customers Klaviyo can't email), emails 9 to 15 in the last section (7 customers, $200 off 12 more months) and emails 46 to 57 in the last section (12 of the 74 more 24-month customers). Not counted; each yes is one more order. (The failed-payment emails in section 1 do count about $50 from Nick's Gmail note to customers whose card failed, since that note isn't an offer.)
TikTok's free 30-day trial of paying us when each order is placed, instead of when it's received: money TikTok owes us anyway, arriving sooner, about $670 for each day sooner (section 4). How many days depends on how long our TikTok orders take to arrive. Mike and Nick would take the trial only if Nick's team finds it can be cancelled before the 30 days end.
The new automatic reorder emails: $0 by Tue 3 Nov, very little by Tue 17 Nov (the first go out about Thu 12 Nov), about $400 to $800 by 31 Dec (section 2).
Section 4's TikTok messages, Amazon SPMD-99 promotion and bundles, and extra card retries: $0 to $150 by Tue 3 Nov, about $360 to $1,170 by Tue 17 Nov (plus a little from card retries), about $2,100 to $5,800 by 31 Dec, if Nick's team sets them up.
The new win-back email (section 2), a draft not yet sending: up to about $280 by Tue 3 Nov, $550 by Tue 17 Nov and $1,420 by 31 Dec, if it sells as well as our old win-back email (about $1,827 in 90 days, so about $20 a day), less card fees.
Section 8's 4 new automatic emails for 12-month BROQ plans that end after they're switched on: $0 counted. They're off until Mike and Nick both approve them, and only the first two could go out before January: emails 64 and 65 in the last section (“Out of BROQ? Get 12 months for $711.36”, 35 days after a plan's last delivery, and “6 ways BROQ works for you”, at 49 days). Both offer our usual 12-month price, $712.
Cash by Tue 3 Nov, by email (a full bar is $3,000, the largest: the annual renewals)
All of them are drafts in Klaviyo, except the 5 emails sending Wed 21 Oct (scheduled) and Nick's personal Gmail notes. Every email in the last section sends only after Mike and Nick both OK it.
✓ The 5 emails sending Wed 21 Oct, at 10am and 1pm in each reader's time, are approved and scheduled: the 24-month offer's first email, warm-up email 2, the note to customers who cancelled, and the reorder reminder (versions A and B). Mike OK'd them Tue 4:49pm, Nick Tue 6:25pm, and Nick's team scheduled them at 7:13pm Pacific.
✓ Every offer now shows its end date, and says "one-time" where that's true. Every email now has our logo, and the ones selling something have a button and a product photo, like our best-selling emails from June (the personal notes stay plain).
✓ Mike and Nick decided on Tue 20 Oct that nobody is left out just because we once told them a price was our lowest ever. That put 23 customers back in on Tue 20 Oct: 4 in the 24-month offer and 19 in the $200-off extension.
International customers: the 2 emails built for them (their first month of BROQ free) won't send this week
The 2 emails built for international customers (an offer of their first month of BROQ free) won't send this week (Mike and Nick decided at 9:10am Tue 20 Oct). Customers outside the US who are in our other email sets still get those, such as Nick's note to customers whose payment failed (section 1) and, from Wed 28 Oct, the 24-month offer (for example David F. in the UK and Jurgen D. in Australia). September's international BROQ offer, which we told them would never come back, is being switched off: its web pages already send visitors to our regular BROQ page.
The 24-month offer's checkout doesn't switch off by itself
Every discount code for the offers in sections 1 and 8 ends by itself, a day after the last day its emails give (the extra day is for late buyers). The special $456 checkout for the 24-month offer, and the one for the 74 more customers, keep selling until Nick's team (who set everything up in Klaviyo and Shopify) takes each one off sale in Shopify, on Mon 26 Oct and Mon 2 Nov. Their step-by-step list, with dates: What Nick's team does for these emails
What changed in the emails on Tue 20 Oct
Annual renewals: an additional $100 off on top of the annual plan's discount ($711.36 instead of $912): $611.36, $300.64 below the $912 full price, with a code and a picture of a $100 bill. The 9 who paid $562.80 last year get an additional $150 off ($561.36), so their new price is still below last year's.
New, the $200-off extension: annual customers whose plan ends after 2026 can add 12 more months of BROQ for $511.36, an additional $200 off on top of the annual plan's discount ($711.36 instead of $912).
Renewals, the $200-off extension and the 24-month offer each add 12 months to the end of the customer's current plan, and the emails give the new end date. Nothing extra ships now.
Every offer's end now reads "at midnight", for example "Sunday, October 25, at midnight". Offers to current customers carry no money-back guarantee line.
Gift card offer: a $250 Opus gift card for $200, for yourself or as a gift, and the whole $250 can be spent right away on anything.
Every offer button now names the deal on a smaller second line, as June's best emails did. For example: "Add 12 more months of BROQ", then "And only pay for 6 months".
Every offer email shows a photo of the product it's selling, with the deal and end date written under it. Any other product pictured gets a caption, such as "Plus get one SPMD-99 FREE".
The 24-month offer's first two emails add a short price list: $912 at full price, $711.36 on the annual plan, $456 for them.
Every email from Nick ends "Nick Carter", with "Co-Founder, Opus Longevity (makers of BROQ)" under it, as June's best emails did. The exceptions are 5 short personal notes that ask the reader to reply for a link (emails 46, 49, 50, 51 and 56 in the last section), which end with just "Nick".
Paused subscribers can just reply "unpause my subscription", and Nick's team restarts their plan the same day. The Re-start button stays for anyone who'd rather do it themselves.
Reorder, warm-up and catch-up emails now link to our regular product pages, which have the site menu (so customers can reach their account), instead of the ad pages, which don't. Warm-up email 3 goes to our SPMD-99 page written for BROQ customers.
Links in every email go through our own web address (trk.send.opus.life) instead of Klaviyo's, which helps inboxes trust our emails. Barry's team tested the links in the 5 emails sending Wed 21 Oct on Tue 20 Oct: each opens the right page.
Section 1
Cash emails, drafts in Klaviyo, biggest cash by Tue 3 Nov first (the 24-month offer leads: most of its cash comes by Tue 27 Oct)
Every email picture on this page shows a sample customer, such as Sam, with sample dates and prices. Each real reader sees their own name, price and dates.
1
24-month BROQ customers: 12 more months for the price of 6
First email (Wed 21): approved by Mike and Nick, scheduled
✓ Mike (Tue 4:49pm) and Nick (Tue 6:25pm) approved the first email (Wed 21 Oct), and Nick's team scheduled it at 7:13pm Pacific. Its other Klaviyo emails are drafts.
Customers about a year into a 24-month BROQ plan can add 12 more months for the price of 6, with one free pouch each of NMN-99 and SPMD-99 ($107 at shop prices). Ends Sun 25 Oct. The same offer goes to 74 more 24-month customers from Wed 28 Oct to Sun 1 Nov.
$1,900 in the bank by about Tue 27 Oct, and $750 more by Tue 3 Nov from 74 more customers
Who
47 customers about a year into a 24-month BROQ plan; 74 more from Wed 28 Oct
When
Wed 21, Fri 23 and Sun 25 Oct (the last day, plus a 5pm final email); the 74 more Wed 28 Oct to Sun 1 Nov
Subjects
Save $456: 12 more months of BROQ for the price of 6
Still open: 12 more months of BROQ for the price of 6
Last day: save $456 on 12 more months of BROQ
Closes tonight: 12 more months of BROQ for the price of 6
Customers who get two pouches a month pay $912 to add 12 more months of two pouches a month.
Wed 28 Oct to Sun 1 Nov: the same offer goes to 74 more 24-month customers, most less than a year into their plan, nobody left out over June's "lowest price" line. Their emails come to Mike and Nick for an OK first. Those whose first year, counted from the day they bought, ends before Christmas get an opening line saying they're nearing the half-way mark of their 24-month plan. Barry's team made one exception, Jennifer B.: only 6 of her 24 boxes have shipped (email 57).
The 4 customers left out because we told them in June that $44.33 a pouch was our lowest price ever are back in (done 4:08pm): Wednesday's email if their price and link are in Klaviyo in time, otherwise from Friday's email.
To do
Nick and his team set up the $456 checkout and load each customer's own price and link into Klaviyo by 7am Wed 21. The first email can't send without it.
How the money adds up, and more
Changed on Tue 20 Oct: It now includes the 4 customers we once told a price was our lowest ever, so it goes to 47. The first two emails (Wed 21 and Fri 23) show a short price list ($912 at full price, $711.36 on the annual plan, $456 for them; double for the 7 who get two pouches a month). Every email says the 12 months go on the end of their current plan, with the new end date. A final email goes at 5pm on Sun 25 (Mike and Nick OK'd it at 9:10am Tue 20 Oct).
This week's 47: $800 if only 1 in 30 say yes and the 5pm email brings no order, $3,500 if 1 in 8 do and it brings one; all from orders by Sun 25 Oct. The 74 more: $600 if 1 in 50 say yes, $3,000 if 1 in 10 do.
How the $2,695 by Tue 3 Nov adds up (in our bank, after the 2.9% card fee)
Who
People
Chance each says yes
Average price
Cash
This week's 47 (about 12 months of BROQ left)
47
1 in 15
$524
$1,594
5pm final email, Sun 25 Oct
about 23 readers
16 in 538 (June's 5pm last-day rate)
$524
$348
The 74 more: the 62 on our group emails (most about 19 months left)
62
1 in 40
$500
$753
The 74 more: 12 who get a personal email from Nick instead (emails 46 to 57 in the last section)
12
not counted
$0
Total
$2,695
Why 1 in 15: Barry's team's guess. September's version of this offer ($456 for 12 more months, without the free pouches) sold to 4 of 39 customers with about 9 months left, about 1 in 10. These 47 have about 12 months left, and people with more left buy less often, so a little lower.
Why 1 in 40: Barry's team's guess. In our past sales, people with about 20 months or more of BROQ left bought about a quarter as often as those with 3 to 11 months left (1 of 109 against 4 of 116), and a quarter of September's 1 in 10 is 1 in 40.
The 5pm email: about 23 readers: of the about 44 of the 47 who won't have bought by then, about half (52 in 100) won't open that morning's email (48 in 100 opened June's last-day morning email). 23 x 16 in 538 is about 0.68 of an order, so in practice $0 or about $500.
Average price: this week's 47: 40 pay $456, the 7 on two pouches a month pay $912. The 62: 58 pay $456, 3 pay $912, 1 pays $1,824 (four pouches a month).
Not counted: the 12 personal emails from Nick: 7 who opted out of our emails, Matthew S. (two plans ending in different months, so Nick writes by hand) and the 4 who bought September's version, who were told then “This will never be repeated” (their note goes only if Mike and Nick OK it).
Later: each yes is one payment, so no more cash comes later. The cost comes later: each yes gets a year of BROQ in 2027 to 2029, paid for now at half price.
Who gets it
47 customers about a year into their 24-month BROQ plan, nobody left out. 5 more whom Klaviyo can't email get the same offer from Nick's own Gmail (section 5). Then, Wed 28 Oct to Sun 1 Nov: 74 more 24-month customers, most less than a year into their plan. 62 get our group emails. 12 get a personal email from Nick instead (emails 46 to 57, in the last section): 7 who opted out of our emails, Matthew S., whose two plans end in different months, and the 4 who bought September's version of this offer ($456 for 12 more months, without the free pouches).
✓ The list is checked: the right people, nobody twice.
What they got before
In June, 4 of these 47 (Deborah L., George W., Paul K. and Rick D.) were told $44.33 a pouch was the lowest price we'd ever offer. This deal is $38 a pouch. They get it anyway: Mike and Nick decided on Tue 20 Oct that nobody is left out over that line. 7 others got 50% off 12 months of NMN-99 or SPMD-99 in September, a different deal. None of them was offered this BROQ deal before.
When each email sends
First email: Wed 21 Oct, 10am in each reader's own time zone (all in the US)
Second email: Fri 23 Oct, 7am Pacific (10am Eastern)
Last-day email: Sun 25 Oct, 7am Pacific (10am Eastern)
Final email: Sun 25 Oct, 5pm in each reader's own time, to readers who haven't bought and didn't open that morning's email
The 74 more: Wed 28 Oct, Fri 30 Oct and Sun 1 Nov (the last day, plus a 5pm final email)
When it ends
Sun 25 Oct at midnight. The emails say: "It's a one-time offer, and it ends this Sunday, October 25, at midnight. We won't be offering it again." That's true for these 47: it's a thank-you for their first year, which only happens once. The 74 who get it from Wed 28 Oct are different customers.
★ Email committee (7 Claude reviewers, each modelled on a well-known email marketer): all 7 approved the words on Monday. 6 of 7 back the logo, button and photo added Tue 20 Oct on the first three emails (Chris Orzechowski prefers plain emails, with no logo or photos). The 5pm final email: 5 for, 1 against, 1 no opinion.
Plan B: If the prices and links aren't loaded by 7am Wed, the first email goes Thu 22 and the second (Fri 23) is dropped, so the emails don't bunch up.
2
BROQ annual customers: renew with an additional $100 off
Draft in Klaviyo
BROQ customers whose 12-month plan runs out by 28 Dec or ran out recently can renew for $611.36 until Wed 28 Oct: an additional $100 off on top of the annual plan's discount ($711.36 instead of $912), so $300.64 below the $912 full price, plus a free month of SPMD-99. Anyone who doesn't renew gets the same price once more, for 7 days, in a second-chance email from Tue 10 Nov. The 9 who paid $562.80 last year get $561.36: $350.64 below full price.
$3,000 in the bank by Tue 3 Nov
Who
25 BROQ annual customers whose 12-month plan runs out by 28 Dec or ran out recently (last delivery 22 Jul or later; plus Meghan G., whose plan ran out in January). Those whose plan ran out earlier are in section 8, at $150 off.
When
Thu 22 Oct (3 of them Mon 26), last day Wed 28 Oct; a second chance from Tue 10 Nov to anyone who hasn't renewed
Subjects
Get $100 off if you renew your BROQ subscription now
Our live "plan ending" emails (30, 7 and 2 days before a plan's last delivery, then 7, 16 and 26 days after it) skip these customers until the offer ends, so nobody sees the regular $711.36 renewal price in the middle of it.
Anyone who hasn't renewed by Wed 28 gets a second-chance email from Tue 10 Nov, with its own 7-day deadline and no extra gift.
To do
Nick and his team make the renewal codes and load each customer's price and code into Klaviyo before 7am Thu 22, and send Kari K., Tina T. and Paul K.'s second-chance email on Tue 10 Nov, the same day as everyone whose plan has already run out (theirs run out 2 to 9 Nov).
How the money adds up, and more
Changed on Tue 20 Oct: $100 off with a code ($150 off for the 9 who paid $562.80 last year, so their price is still below last year's), with a price list ($912 at full price, $711.36 this year's annual price, $611.36 their price); the photo shows BROQ beside the free SPMD-99. Renewing now adds 12 months to the end of their current plan (nothing extra ships now), and the emails say "Renewing adds 12 months to your current plan, so it will run until" their new end date.
$1,600 if only 2 or 3 of the 25 renew, $4,900 if about 8 do. Of the likely $3,000, $1,200 (about 2 renewals) is from orders by Sun 25 Oct (Barry's team's guess: most orders come in the first few days after an email, but the offer runs to Wed 28 and 3 of the 25 only get it Mon 26)
How the $3,000 by Tue 3 Nov adds up
Price for 12 more months
People
$611.36 ($100 off our usual $711.36)
15
$561.36 ($150 off; they paid $562.80 last year)
9
$1,222.72 for James M.'s one plan of two pouches a month (twice $611.36)
1
All 25, at about $618 on average
25
Renewals by Wed 28 Oct: about 5 of the 25 (1 in 5) at about $618, less the 2.9% card fee: about $3,000.
Why 1 in 5: Barry's team's guess. Last year about 3 in 10 customers like these bought again with no renewal offer and no automatic emails, only a few one-off emails (February, March and June 2026) that many never got. Barry's team expects the same 3 in 10 this time (about 7 or 8 of the 25): about 5 by Wed 28 Oct, which is 1 in 5, and 2 or 3 more from the second-chance emails from Tue 10 Nov.
Why 3 in 10 also fits the 12 whose plan already ran out: last year, of the 38 customers whose 12-month plan ran out by 18 Jun, 12 bought a new plan, all of them after the old one had run out, most 1 to 3 months after (Shopify's subscription records). Of this year's 12, all but Meghan G. ran out between mid-August and mid-October.
Might have come anyway: that rate is how many renewed last year with no renewal offer like this one, so most of this $3,000 might have come in anyway, later (last year, mostly 1 to 3 months after the plan ran out) and $100 more each ($150 for the 9).
By 31 Dec: about $4,500, $1,500 of it from the second-chance emails (about $720 of that by Tue 17 Nov, from the 16 who get theirs on Tue 10 Nov).
Who gets it
25 BROQ annual customers. 22 get the renewal offer on Thu 22. 3 who also hold a 24-month plan (George W., Paul K., Rick D.) get it on Mon 26, unless they say yes to the 24-month offer first. 2 more whom Klaviyo can't email get the same offer from Nick's own Gmail (section 5).
✓ The list is checked: the right people, nobody twice.
What they got before
24 of the 25 were offered June's upgrade to a 24-month plan at $44.33 a pouch, which we said we wouldn't run again. This isn't that deal: $611.36 works out at $50.95 a pouch, and $561.36 at $46.78.
When each email sends
Renewal offer: Thu 22 Oct, 10am in each reader's own time
Renewal offer for George W., Paul K. and Rick D.: Mon 26 Oct, 7am Pacific (10am Eastern)
Last-day email: Wed 28 Oct, 7am Pacific (10am Eastern), to anyone who hasn't renewed
Second chance, to anyone who still hasn't renewed, each with its own 7-day deadline. Tue 10 Nov: 16 of the 25: the 12 whose plan has already run out, Kari K., Tina T. and Paul K., whose plans run out 2 to 9 Nov, and Terence B. (one of his two plans ran out 24 Aug). The other 9 from Fri 13 Nov to Wed 16 Dec, each around the day their plan runs out.
When it ends
Wed 28 Oct at midnight. The emails show it in the inbox preview line and in red under the button. No "one-time" line: anyone who doesn't renew gets the same $100 off ($150 for the 9) once more in a later email, which says "This is the last time I can hold it."
★ Email, copywriting and offer committees (Claude reviewers, each modelled on a well-known marketer; votes added up across the three; a reviewer with no clear view on a question doesn't vote): $100 off with a code and the price list, 15 for, 0 against; $150 off for the 9 who paid $562.80 last year, 6 for, 0 against. On the logo, button and photo added Tue 20 Oct: 6 for, 1 against (Chris Orzechowski prefers plain emails, with no logo or photos).
Plan B: If the codes and prices aren't loaded by 7am Thu, the renewal offer goes Fri 23 at 10am local, with "Until Wednesday, October 28" in its first line.
3
BROQ annual customers whose plan ends after 2026: an additional $200 off 12 more months
Draft in Klaviyo
BROQ annual customers whose plan runs past 31 Dec can add 12 more months now for $511.36: an additional $200 off on top of the annual plan's discount ($711.36 instead of $912), so $400.64 below the $912 full price, with a code already applied by the button. The 2 who get two pouches a month pay $1,022.72 for 12 more months of two pouches ($400 off). The months go on the end of their plan; nothing changes now. The offer ends Tue 27 Oct at midnight.
$2,300 in the bank by Tue 3 Nov
Who
60 BROQ annual customers whose plan ends after 2026 (53 can get our email: 51 at $511.36, 2 at $1,022.72)
Chad F. and Leslie G., who get two pouches a month, get their own version at the two-pouch price: $1,022.72 for 12 more months, with the code EXTEND400 ($400 off, for their two accounts only).
The 23 who got September's $456 offer, which said "This will never be repeated", get this one too: $511.36 is a different deal.
All 19 customers told in June that $44.33 a pouch was "the lowest rate we will ever offer" are on this offer's lists; 16 of them can get our email and get it.
To do
Nick and his team set up the hidden checkout product ($711.36 for 12 more months added to an annual plan), the codes EXTEND200 ($200 off it) and EXTEND400 and each customer's plan dates in Klaviyo by 7am Thu 22.
How the money adds up, and more
Changed on Tue 20 Oct: It now includes all 19 customers we told in June that $44.33 a pouch was our lowest price ever, since Mike and Nick decided on Tue 20 Oct that nobody is left out over that line. 58 are on the $511.36 list and 51 of them get the emails (the other 7 can't get our email), plus Chad F. and Leslie G., on two pouches a month, who get a two-pouch version at $1,022.72. The emails say the 12 months go on the end of their current plan, with the new end date.
$1,100 if only 1 in 25 say yes, $4,600 if 1 in 6 do. Of the likely $2,300, about $900 is from orders by Sun 25 Oct
How the $2,280 by Tue 3 Nov adds up (after the 2.9% card fee)
Who
People
Chance each says yes
Price
Cash
On the $511.36 emails, who can get our email
51
1 in 12
$511.36
$2,110
Chad F. and Leslie G. (two pouches a month)
2
1 in 12
$1,022.72
$170
Total, about 4 orders
53
$2,280
Why 1 in 12: Barry's team's guess. September's similar offer (12 more months of BROQ for $456) sold to 4 of 39, about 1 in 10. This costs $55 more, and 23 of these customers were offered that cheaper deal in September and didn't buy.
When: orders close Tue 27 Oct, so it's all in the bank by Fri 30 Oct. About $900 (4 in 10) is from orders by Sun 25 Oct, the same share as the annual renewals, since both send Thu 22 and end with a last-day email.
Not counted: Nick's personal emails to the other 7 on the $511.36 list (emails 9 to 15 in the last section).
Later: each yes gets 12 more months of BROQ when their plan ends (mostly June to October 2027), paid for now at $200 off.
Who gets it
60 BROQ annual customers whose 12-month plan ends after 31 Dec 2026 (most in June to October 2027, the rest from January 2027). 58 are on the $511.36 emails: 51 of them can get Klaviyo email; the other 7 have unsubscribed or can't receive our email, so they get a personal email from Nick instead, in the last section (this week's 24-month and renewal notes are in section 5). Chad F. and Leslie G., who get two pouches a month, get their own two-pouch version at $1,022.72 with the code EXTEND400. 10 of these customers also get the gift card email on Wed 28 Oct, after this offer has ended. 4 more annual customers whose plan ends after 2026 aren't among the 60: they're already in this week's renewal or 24-month offer, or on a 24-month plan.
✓ The list is checked: the right people, nobody twice.
What they got before
23 of them got September's "Add 12 months of BROQ for 50% off" ($456 for 48 hours, "This will never be repeated."); none of them bought. This is a different price ($200 off today's $711.36 annual price), so it doesn't repeat what September said would never come back. The emails don't mention September. 19 of them (18 on the $511.36 list, plus Chad F.) were told in June that $44.33 a pouch was "the lowest rate we will ever offer" (see "Mike and Nick decided, Tue 20 Oct" above).
When each email sends
First email: Thu 22 Oct, 10am in each reader's own time
Last-day email: Tue 27 Oct, 7am Pacific (10am Eastern), to anyone who hasn't bought
When it ends
Tue 27 Oct at midnight, the emails' words. The codes quietly keep working through Wed 28 Oct for late readers, then end by themselves. The checkout product stays on sale, hidden, because the renewal offer uses it too; without a code it costs our usual 12-month price, $711.36. No "one-time" or "never again" line, just the real end date, so it doesn't rule out a later offer.
★ Email, copywriting and offer committees (Claude reviewers, each modelled on a well-known marketer; votes added up across the three; a reviewer with no clear view on a question doesn't vote): sending it to 41 of them (the vote came before the other 19 were added), 10 for, 0 against; the emails' words, 8 for, 0 against; a real end date with no "one-time" or "never again" line, 4 for, 1 against (Parris Lampropoulos wanted a reason for the deal; the opening line, a thank-you for being an annual member, gives one).
4
Opus gift card: a $250 gift card for $200
Draft in Klaviyo
A $250 Opus gift card for $200, for yourself or as a gift, until Sun 1 Nov. Spend it on anything at opus.life (BROQ, NMN-99, SPMD-99) right away. It never expires.
$1,170 in the bank by Tue 3 Nov
Who
363 BROQ buyers and subscribers who read our emails
The gift card can be spent on BROQ too. Mike and Nick's rule: until 31 Dec, no discount on BROQ paid for up front, except this page's offers: the 24-month offer, the annual renewals, the $200-off extension, this gift card, section 8's extra $150 off (or $100 off) for the 75 whose 12-month plan ran out, and the Black Friday week emails planned in section 7.
To do
Nick's team makes the $250 Opus Gift Card and its $50-off discount in Shopify by noon Mon 26 (about 15 minutes).
How the money adds up, and more
Changed on Tue 20 Oct: One $250 gift card for $200 that works on anything right away (the only size offered). No "one-time" line, so it can come back at Black Friday as the same deal.
Low to high by Tue 3 Nov: $700 if only 3 or 4 of the 363 buy, $1,900 if about 10 do (Barry's team's guess; nothing before the email goes out Wed 28 Oct).
How the $1,170 by Tue 3 Nov adds up (after the 2.9% card fee)
Email
Buyers
Price
Cash
Gift card email, Wed 28 Oct (363 readers)
about 4
$200
$780
Last-day reminder, Sun 1 Nov
about 2
$200
$390
Total: about 6 of 363, about 1 in 60
6
$1,170
Why about 6: Barry's team's guess; we've never sold gift cards.
Spent instead of cash: about 3 of the 6 buyers (Barry's team's guess) will spend their whole $250 card on November and December orders they'd otherwise pay cash for: about $700 less cash later ($750 of orders, less card fees). The cash table at the top spreads the $700 evenly over November and December, so it takes off about $170 by Tue 17 Nov (orders on the first 15 of the 61 days, to Sun 15 Nov) and all $700 by 31 Dec.
What each gift card gives away: it costs the buyer $200 and spends as $250: about $300 across the 6 gift cards.
Who gets it
363 customers: BROQ buyers who opened one of our emails in the last 30 days or clicked one in the last 60, plus our 12- and 24-month plan holders and monthly subscribers who opened one of our emails in the last 33 days or clicked one in the last 90. Nobody in this week's other offers, except 10 of the $200-off extension's customers, who get this on Wed 28 Oct, the day after that offer ends.
✓ The list is checked: the right people, nobody twice.
What they got before
We've never offered them a gift card deal or a bonus code. Most got other offers this year (September's NMN-99 and SPMD-99 launch, June's BROQ offer), which were different deals.
When each email sends
Wed 28 Oct, 10am in each reader's own time
Reminder, last day: Sun 1 Nov, 7am Pacific (10am Eastern), to readers who opened it and didn't buy
When it ends
Sun 1 Nov at midnight, the emails' words. Shopify keeps the $50 off going one more day for late buyers and ends it by itself at the end of Mon 2 Nov; the emails never mention that extra day. The email doesn't call it one-time, so it can come back at Black Friday: only as the same deal (never a better one), and not to these 363. Barry's team brings Mike and Nick this run's sales on Mon 2 Nov, and they decide then whether it comes back.
★ Email and offer committees (Claude reviewers, each modelled on a well-known marketer; votes added up across the two; a reviewer with no clear view on a question doesn't vote): the gift card wording, 8 for, 0 against; letting the whole $250 be spent right away, BROQ included: 5 for, 2 against (they wanted the extra $50 usable only from May 2027); running it now, 6 for, 0 against.
Plan B: If the gift card isn't live by 5pm Tue 27, the email moves to Wed 4 Nov. It also waits until warm-up email 4 (Tue 27 Oct, the next warm-up email after warm-up email 3; not on this page) lands without spam complaints.
5
Founding Members who got SPMD-99 and NMN-99 free: pay for 12 months, get 14
Draft in Klaviyo
Two notes from Nick ask Founding Members (June's 24-month BROQ buyers) who got SPMD-99 and NMN-99 free on 4 Sep to start a 12-month plan at today's price, with 2 more months FREE, until Sun 1 Nov. They're the only emails this week that ask these Founding Members to keep taking SPMD-99 or NMN-99.
$980 in the bank by Tue 3 Nov
Who
36 Founding Members who haven't subscribed to NMN-99 get the NMN-99 note; the 34 of them who haven't subscribed to SPMD-99 either also get the SPMD-99 note
When
SPMD-99 note Thu 22 Oct, NMN-99 note Mon 26 Oct; both end Sun 1 Nov
The two notes offer SPMD-99 and NMN-99 as "Pay for 12 months, get 14": today's 12-month price plus 2 more months free.
To do
Nick and his team add the 2 free months (2 more deliveries in each buyer's new 12-month plan) after each order.
How the money adds up, and more
$490 if only 1 in 70 say yes (1 order), $2,850 if 1 in 12 do (about 6 orders). Of the likely $980, about $290 is from SPMD-99 orders by Sun 25 Oct; nothing more comes in until the plans renew 14 months later
How the $980 by Tue 3 Nov adds up (after the 2.9% card fee)
Note
Readers
Chance each says yes
12-month price, paid at checkout
Cash
SPMD-99 note, Thu 22 Oct
34
1 in 35
$411.84
$390
NMN-99 note, Mon 26 Oct
36
1 in 35
$589.68
$590
Total, about 2 orders
$980
Why 1 in 35: the email committee's guess; there's no past figure for this offer to these customers. For a version it considered with $100 off the 12-month price instead, it guessed 1 in 25. 2 free months are worth about as much or a little less ($75 of SPMD-99, $107 of NMN-99, at their monthly subscription prices of $37.40 and $53.55), but buyers pay $100 more at checkout than with $100 off, so a little lower.
When: about $290 from SPMD-99 orders by Sun 25 Oct (3 in 4 of its $390: it's one email with no reminder, and most orders from such an email come in the first few days); the NMN-99 note sends Mon 26. Nothing more until the plans renew 14 months later.
The cost: 2 more pouches and their shipping for each order. The price stays today's 12-month price.
Who gets it
54 customers got SPMD-99 or NMN-99 free: the 51 Founding Members, who got both on 4 Sep, and 3 who got SPMD-99 free with a 2-pouch order in October. SPMD-99 note: 34 Founding Members who subscribe to neither SPMD-99 nor NMN-99. NMN-99 note: the same 34, plus 2 who already buy SPMD-99 but not NMN-99: 36. Left out: the 11 Founding Members who already subscribe to NMN-99; 3 who unsubscribed from our emails; Paul K., whose 24-month offer this week already includes one free pouch each of NMN-99 and SPMD-99; and the 3 who got SPMD-99 free with a 2-pouch order in October (the email committee holds them for a note of their own in mid to late November, when their free pouch runs low; it isn't built yet). Nick's team takes the 34 out of warm-up email 3 (Fri 23 Oct), so they don't get a full-price SPMD-99 email the day after this one.
✓ The list is checked: the right people, nobody twice.
What they got before
Most got September's launch emails for NMN-99 and SPMD-99, which said “After midnight, prices go up significantly.” This keeps today's 12-month price ($411.84 SPMD-99, $589.68 NMN-99) and adds 2 free months, so it doesn't undercut that.
When each email sends
SPMD-99 note: Thu 22 Oct, 10am in each reader's own time (34 people)
NMN-99 note: Mon 26 Oct, 10am in each reader's own time (36 people)
No reminder
When it ends
Sun 1 Nov at midnight. The notes don't say one-time. Nick's team adds the free months by hand, so nothing needs switching off.
★ Email, copywriting and offer committees (Claude reviewers, each modelled on a well-known marketer; a reviewer with no clear view doesn't vote): voted on the afternoon of Tue 20 Oct, with money in the bank by Tue 3 Nov as the first aim. Which offer: 5 picked pay for 12 months, get 14; 2 picked the same with a free month on a monthly plan in the P.S. That offer as written (today's 12-month price plus 2 more months FREE, ending Sun 1 Nov): 7 for, 1 against (one reviewer wanted a free month on a monthly plan offered to the rest after 1 Nov). The finished emails: 14 for, 0 against.
6
BROQ customers whose card didn't go through
Draft in Klaviyo
Their BROQ subscription stopped or paused because a charge failed. One email each (three versions: cancelled, paused, and 4 more paused with no restart date set), with a link to update the card and re-start. No discount.
$340 in the bank by Tue 3 Nov
Who
29 BROQ customers whose subscription stopped or paused after a failed charge
When
Thu 22 Oct
Subjects
Your BROQ subscription stopped
One quick fix for your BROQ
Your BROQ is paused, and your card didn't go through
Low $190 (3 customers re-start), high $440 (7 re-start); about $1,100 by 31 Dec, as those who re-start keep paying monthly
How the $340 by Tue 3 Nov adds up (each re-start pays $64.60 a month, less the card fee)
Who
People
Chance each re-starts
Re-starts
Cash
Cancelled or paused after a failed charge (our emails)
25
10 to 19 in 100
2.5 to 5
Nick's personal Gmail note (14 cancelled, 5 paused)
19
3 to 6 in 100
about 1
Both, at the middle
about 4.5
$280
Extra from the 10 paused (Barry's team's guess): the chances above were guessed when their email said re-start “whenever you're ready”; it now asks them to re-start
10 of the 25
about 1 more
$60
Total
about 5.5
$340
Why these chances: Barry's team's guesses; we've never sent a failed-card email. These customers didn't choose to stop, so we expect more back than the 1 in 20 we expect from customers who cancelled. Nick's note brings back fewer: it's plain, with no button or price.
The 4 paused to November: charged 7 to 9 Nov, so not in this figure. About 2 of them pay (half, since their cards failed before): about $125 by Tue 17 Nov and $230 by 31 Dec.
By 31 Dec, about $1,100: the about 5.5 re-starters pay in October, November and December, with about 85 in 100 still paying each later month (about $890), plus the $230 above. Both are Barry's team's guesses; we haven't measured how long re-started customers stay.
Who gets it
29 BROQ customers: 15 whose subscription was cancelled after a failed charge, 10 paused after one, 4 more paused with no restart date set. Nick also sends a personal Gmail note on Thu to 19 more whose card failed (14 cancelled, 5 paused) whom we aren't emailing from Klaviyo: they've unsubscribed, their address is blocked in Klaviyo, they're outside the US, or their email is with a provider (such as Yahoo, AOL or Comcast) we aren't sending to yet while our new sending address warms up.
✓ The list is checked: the right people, nobody twice.
What they got before
These emails offer nothing new, so nothing repeats. 8 of the 10 paused customers were told in August that re-starting brings a free month of SPMD-99, with no end date; Nick's team gives it to anyone who asks.
When each email sends
Thu 22 Oct, 10am in each reader's own time (all three)
When it ends
No end date: it's a card fix, not an offer.
★ All 7 members of our email committee approved all three on Monday. On the logo added Tue 20 Oct: 5 for, 2 no opinion.
7
Warm-up email 2: how to get the most out of BROQ
Approved by Mike and Nick, scheduled for Wed 21
✓ Mike (Tue 4:49pm) and Nick (Tue 6:25pm) approved this email, and Nick's team scheduled it at 7:13pm Pacific.
Our new sending address is warming up: we email a few more customers each week so inboxes learn to trust it. This is the second of those emails: tips on taking BROQ, and the blood test that shows it working.
Low to high by Tue 3 Nov: $80 to $380. By 31 Dec: $180 (no later orders counted).
How the $180 by Tue 3 Nov adds up (after card fees)
Email
Readers
Cash per reader
Cash
Warm-up email 2
522
about $0.35
$180
Why $0.35: Barry's team's guess: a bit under the $0.47 a reader our past emails made (the middle of those sent to 100 or more people), since a tips email sells less than an offer.
Low and high: $0.15 a reader to $0.75 (about September's average of $0.77), before card fees: $80 to $380 after them.
Who gets it
522 BROQ buyers who opened one of our emails in the last 30 days or clicked one in the last 60 (less the failed-card customers above).
✓ The list is checked: the right people, nobody twice.
What they got before
Nothing to buy at a special price here, so nothing repeats.
When each email sends
Wed 21 Oct, 1pm in each reader's own time
When it ends
No end date: it's a tips email.
★ All 7 members of our email committee approved it on Monday. On the logo added Tue 20 Oct: 5 for, 1 against (Chris Orzechowski prefers plain emails, with no logo or photos), 1 no opinion.
8
Customers who cancelled BROQ: a short note from Nick
Approved by Mike and Nick; Wed 21 send scheduled
✓ Mike (Tue 4:49pm) and Nick (Tue 6:25pm) approved this email, and Nick's team scheduled Wednesday's send at 7:13pm Pacific.
"Can I ask why you stopped BROQ?" A plain note with a link to re-start at $64.60 a month, our usual subscription price (15% off the one-time price). No extra discount.
$150 in the bank by Tue 3 Nov
Who
48 customers who cancelled monthly BROQ 14 to 90 days ago
Cancelled customers who come back pay the usual $64.60 a month, with nothing extra.
How the money adds up, and more
Low to high by Tue 3 Nov: $80 to $300 (if 1 in 40 to 1 in 10 of the 48 re-start). By 31 Dec: $400.
How the $150 by Tue 3 Nov adds up (after card fees)
Who
People
Chance each re-starts
Price
Cash
Customers who cancelled BROQ
48
1 in 20
$64.60 a month
$150
Why 1 in 20: Barry's team's guess: about $3.10 a reader after card fees, a little above the $2.49 a reader our old win-back email made.
By 31 Dec, about $400: their October, November and December payments, with about 85 in 100 still paying each later month (Barry's team's guess; we haven't measured how long re-started customers stay).
Who gets it
48 US customers who cancelled a monthly BROQ subscription 14 to 90 days ago and hold nothing now. 13 who read our emails most go first; the other 35 get it Fri, only if Wed goes cleanly.
✓ The list is checked: the right people, nobody twice.
What they got before
No discount here, so nothing repeats.
When each email sends
Wed 21 Oct, 10am in each reader's own time (13 people)
Fri 23 Oct, 10am in each reader's own time (35 people), only if Wed brings no complaints
When it ends
No end date: $64.60 a month is our everyday subscription price, so a deadline wouldn't be true.
★ All 7 members of our email committee approved both days on Monday; on the logo added Tue 20 Oct: 5 for, 2 no opinion. 6 of the 7 back $64.60 with nothing extra.
9
One-time BROQ buyers: time to reorder
Approved by Mike and Nick, scheduled for Wed 21
✓ Mike (Tue 4:49pm) and Nick (Tue 6:25pm) approved both versions (A and B), and Nick's team scheduled them at 7:13pm Pacific.
A reminder that they may be running low on BROQ, with a link to reorder or subscribe.
$150 in the bank by Tue 3 Nov
Who
39 customers who bought one BROQ 20 to 75 days ago
Low to high by Tue 3 Nov: $80 to $300 (half to double the $3.75 a reader). By 31 Dec: about $230, counting later orders from those who reorder or subscribe (Barry's team's guess, about half as much again, with no past figure for this email).
How the $150 by Tue 3 Nov adds up (after card fees)
Email
Readers
Cash per reader
Cash
The other 35 one-time buyers
35
about $3.75
$130
The 4 who bought 25 Sep to 1 Oct, running out about now
4
$4.63 to $9.30
$20 to $40
Total (Barry's team counts about $150)
39
$150 to $170
Why $3.75: Barry's team's cautious guess, below what our old reorder emails made ($4.63 to $9.30 a reader). The 4 who bought 25 Sep to 1 Oct get those old rates: their BROQ is running out now, when a reorder email works best.
Who gets it
39 US customers who bought one BROQ 20 to 75 days ago and nothing since. 22 get version A (including 4 who bought 25 Sep to 1 Oct), 17 get version B (it adds the yearly saving on a monthly plan).
✓ The list is checked: the right people, nobody twice.
What they got before
No discount here, so nothing repeats.
When each email sends
Wed 21 Oct, 10am in each reader's own time (both versions)
When it ends
No end date: everyday prices only.
★ All 7 members of our email committee approved both versions on Monday. On the logo and photo added Tue 20 Oct: 5 for, 1 against (Chris Orzechowski prefers plain emails, with no logo or photos), 1 no opinion.
10
Paused BROQ subscribers: still on pause
Draft in Klaviyo
A short note that their plan is still there. They can just reply "unpause my subscription" and Nick's team restarts it the same day, or re-start it themselves from their account.
Changed on Tue 20 Oct: It leads with "just reply 'unpause my subscription' and I'll do it for you", with the Re-start button under "Or do it yourself:".
Low to high by Tue 3 Nov: $50 to $210 (if 1 in 40 to 1 in 10 of the 34 re-start). By 31 Dec: $270.
How the $110 by Tue 3 Nov adds up (after card fees)
Who
People
Chance each re-starts
Price
Cash
Paused BROQ subscribers
34
1 in 20
$64.60 a month
about $110
Why 1 in 20: Barry's team's guess, as for the cancelled customers: about $3.10 a reader after card fees; our old win-back email made $2.49.
By 31 Dec, about $270: their October, November and December payments, with about 85 in 100 still paying each later month (Barry's team's guess).
Who gets it
34 US customers with a paused monthly BROQ plan and no re-start date, who opened one of our emails in the last 30 days or clicked one in the last 60.
✓ The list is checked: the right people, nobody twice.
What they got before
30 of the 34 were told in August that re-starting brings a free month of SPMD-99, with no end date. This note offers nothing new; Nick's team gives the free month to anyone who asks.
When each email sends
Thu 22 Oct, 10am in each reader's own time
When it ends
No end date: nothing new is offered.
★ All 7 members of our email committee approved it on Monday (on the logo added Tue 20 Oct: 5 for, 2 no opinion), with one line added under the button: "You'll sign in with a code sent to this email address." Leading with "just reply": 6 for, 0 against, 1 no opinion.
11
Warm-up email 3: what to take next to BROQ
Draft in Klaviyo
Introduces SPMD-99 to BROQ buyers who don't have it yet. The third warm-up email for our new sending address.
Low to high by Tue 3 Nov: $40 to $200 ($0.15 to $0.75 a reader, as for warm-up email 2). By 31 Dec: $160.
How the $90 by Tue 3 Nov adds up (after card fees)
Email
Readers
Cash per reader
Cash
Warm-up email 3
266
about $0.35
$90
Why $0.35: the same as warm-up email 2 (Barry's team's guess). Taking out those Founding Members lowers it by about $12 at most.
By 31 Dec, about $160: the $90, plus about $70 from about 2 later monthly SPMD-99 payments ($37.40 each, SPMD-99's monthly subscription price, less card fees) in November and December by readers who subscribe (Barry's team's guess; no past figure for this email).
Who gets it
266 BROQ buyers who don't have SPMD-99, less any of the 34 Founding Members who get their own SPMD-99 note (number 5 above), whom Nick's team takes out so they don't get two SPMD-99 emails a day apart (their note goes Thu 22, this one Fri 23). 262 of the 266 get warm-up email 2 on Wednesday; the other 4 get the reorder reminder that day instead.
✓ The list is checked: the right people, nobody twice.
What they got before
No discount here, so nothing repeats.
When each email sends
Fri 23 Oct, 1pm in each reader's own time
When it ends
No end date: everyday prices only.
★ All 7 members of our email committee approved it on Monday. On the logo, photo and button added Tue 20 Oct: 5 for, 1 against (Chris Orzechowski prefers plain emails, with no logo or photos), 1 no opinion.
12
Monthly BROQ subscribers: add NMN-99 or SPMD-99
Draft in Klaviyo
For BROQ-only subscribers who clicked to read about NMN-99 or SPMD-99 in September, or who click SPMD-99 in warm-up email 3 (Fri 23 Oct).
$40 in the bank by Tue 3 Nov
Who
About 10 BROQ-only subscribers who clicked to read about NMN-99 or SPMD-99
Low to high by Tue 3 Nov: $20 to $80 ($2 to $8 a reader). By 31 Dec: $110.
How the $40 by Tue 3 Nov adds up (after card fees)
Email
Readers
Cash per reader
Cash
Monthly BROQ subscribers
about 10
$4.20
$40
Why $4.20: Barry's team's rough guess; we haven't sent this email before. Our old reorder emails made $4.63 a reader.
By 31 Dec, about $110: those who add a product pay for October, November and December, with about 85 in 100 still paying each later month (Barry's team's guess).
Who gets it
About 10 by Tue 27. NMN-99: 6 (5 now, and 1 whose latest order was in the last 7 days joins by Tue 27). SPMD-99: about 5: 2 now, plus about 3 of the other 22 who clicked SPMD-99 in September. Those 22 get warm-up email 3 on Fri 23 first and join only if they click SPMD-99 in it (about 1 in 7: Barry's team's guess, with no past figure to go on).
✓ The list is checked: the right people, nobody twice.
What they got before
No discount here, so nothing repeats.
When each email sends
Tue 27 Oct, 10am in each reader's own time
When it ends
No end date: everyday prices only.
★ All 7 members of our email committee approved both on Monday. On the logo and photo added Tue 20 Oct: 5 for, 1 against (Chris Orzechowski prefers plain emails, with no logo or photos), 1 no opinion.
13
Catch-up notes for recent buyers our automatic emails missed
Draft in Klaviyo
Our automatic follow-up emails haven't been firing (section 2), so these recent buyers missed theirs. One note each.
4 of the 10 readers of the Tue 3 Nov reorder note also get this week's warm-up emails; the reorder note reaches them 11 or more days after those.
To do
Nick and his team load what each reorder-note reader bought into Klaviyo before Tue 3 Nov.
How the money adds up, and more
By 31 Dec: about $110 (low about $60, high about $200)
How the $20 by Tue 3 Nov adds up (after card fees)
Email
Readers
Cash per reader
Cash
New subscribers' note
6
$1.40 to $2.10
$10
Past buyers' note
4
$2.49
$10
These two, by Tue 3 Nov
$20
Reorder note (Tue 3 and 10 Nov), by 31 Dec
19
$4.63 to $9.30
$90 to $170
Why these rates: new subscribers: 2 to 3 times the $0.70 a reader September's launch email made, since they bought in the last few weeks (Barry's team's guess). Past buyers: our old win-back email's rate. Reorder note: our old reorder emails' rates.
By 31 Dec: about $110: the two notes' $20 plus the reorder note at the lower rate ($90). Low about $60 (half that), high about $200 (the reorder note at the higher rate).
Who gets it
New subscribers' note: 6 new BROQ subscribers. Past buyers' note: 4 past BROQ buyers never told about NMN-99 and SPMD-99. Reorder note: 19 people who bought once 4 to 19 Oct, naming what they bought. Nick also sends a two-line Gmail note on Fri 23 to new-subscriber and past-buyer readers on Microsoft email (Outlook, Hotmail) who haven't opened Thursday's note, since Microsoft inboxes often put a new sender's emails in junk.
✓ The list is checked: the right people, nobody twice.
What they got before
No discount here, so nothing repeats.
When each email sends
New subscribers' and past buyers' notes: Thu 22 Oct, 10am in each reader's own time
Reorder note: Tue 3 Nov (10 people) and Tue 10 Nov (9 people), 10am local
When it ends
No end date: everyday prices only.
★ All 7 members of our email committee approved the notes on Monday; on the logo and photos added Tue 20 Oct: 5 for, 1 against (Chris Orzechowski prefers plain emails, with no logo or photos), 1 no opinion.
14
Subscribers with two of our products: first month of the third free
Draft in Klaviyo
Subscribers who hold two of our three products get their first month of the third one free.
$0 in the bank by Tue 3 Nov (the free month comes first); about $210 by 31 Dec
Who
About 10 subscribers who hold two of our three products
Two-product subscribers who add the third product get its first month free.
To do
Nick and his team make the codes THIRDNMN and THIRDBROQ and put live the two web pages the buttons open, by noon Mon 26.
How the money adds up, and more
about $210 by 31 Dec ($50 if only 1 takes it and pays once, about $310 if 3 do and each pays twice)
How the $210 by 31 Dec adds up (after card fees)
Who
People
Chance each takes it
Paid months by 31 Dec
Cash by 31 Dec
Two-product subscribers
about 10
1 in 5 (about 2 people)
2 each, about $52 each after card fees
$210
Why 1 in 5: Barry's team's rough guess; we've never made this offer.
$0 by Tue 3 Nov: the free month comes first; paid months start about 27 Nov ($53.55 a month for NMN-99 and $64.60 for BROQ, their monthly subscription prices).
Who gets it
9 who hold BROQ and SPMD-99 get the NMN-99 email: 6 now, and 3 whose latest order was in the last 7 days join by Tue 27. 1 who holds NMN-99 and SPMD-99 gets the BROQ one.
✓ The list is checked: the right people, nobody twice.
What they got before
1 of the 6 NMN-99 readers got September's 50% off 12 months of NMN-99 or SPMD-99. A free first month is a different deal. On Tue 27, before it sends, Barry's team checks the offers the 1 BROQ email reader got before, so this one doesn't repeat a deal we told them wouldn't come back.
When each email sends
Tue 27 Oct, 10am in each reader's own time
When it ends
Sun 1 Nov at midnight. The emails say "It's a one-time offer." No repeat is planned.
★ All 7 members of our email committee approved both on Monday, if the codes and pages are live by noon Mon 26. On the changes made Tue 20 Oct: 6 for, 1 against (Chris Orzechowski prefers plain emails, with no logo or photos). 6 of the 7 back the free first month.
Plan B: If the codes and both pages aren't live and tested by noon Mon 26, both emails wait.
Section 2
Three kinds of automatic email (each in a BROQ, NMN-99 and SPMD-99 version, 9 in all) are switched on but have never sent one
They should ask one-time buyers to subscribe, offer monthly subscribers an annual plan, and suggest our other two products. They wait for a date that never gets filled in, so they never send. A fix for the first kind is built as drafts: new reorder emails for BROQ, NMN-99 and SPMD-99 that start from each order: "time to reorder" about a week before a one-time buyer runs out, then "subscribe and save 15%" the day they do. About $400 to $800 by 31 Dec (the first ones go out about Thu 12 Nov). The annual-plan and other-products emails aren't fixed yet.
Mike and Nick decided (Tue 20 Oct)
The new reorder emails for BROQ, NMN-99 and SPMD-99 switch on at 8am Wed 21, and the three old "subscribe monthly" emails they replace (one each for BROQ, NMN-99 and SPMD-99) switch off.
One-time BROQ buyers get the reorder reminder from the start, including the 92 we aren't otherwise emailing while our new sending address warms up. A reminder that they're running low is service, not a sales email.
To do
A new win-back email, sent 75 and 90 days after someone's last order, is built as a draft by Wed 21.
What the reorder emails earn, worked out
Does a customer get this email? (checked Tue 20 Oct)
BROQ
NMN-99
SPMD-99
One-time buyer: "subscribe monthly"
No
No
No
Monthly subscriber: annual offer
No
No
No
Any buyer: our other products
No
No
No
New reorder emails: $0 by Tue 3 Nov, about $400 to $800 by 31 Dec. How: about 90 reorder emails by 31 Dec (one for each one-time order on our site as its supply runs out; we had 58 to 74 such orders a month in August and September) × $4.63 to $9.30 each, our old reorder emails' rates, less card fees. The first ones go out about Thu 12 Nov.
Section 3
Welcome emails that match the ad someone came from are built
14 welcome series, one for each ad angle (lab tests, winter, blood test, fasting and more), are drafts in Klaviyo. They start once our ad pages get the free-guidebook sign-up pop-up (section 6): about 6 to 15 sign-ups a week.
Mike and Nick decided (Tue 20 Oct)
Email 6 of every welcome series gives 15% off anything, as our current welcome email does.
Someone who finished a welcome series over 30 days ago and signs up again gets one.
Someone who gets a welcome series matched to their ad skips our regular welcome emails, so nobody gets two.
When they start, and how many sign-ups to expect
They start once the ad pages have the free-guidebook sign-up pop-up (section 6), which waits for Mike and Nick's OK on the guidebook; on Tue 20 Oct the ad pages had no sign-up. Then about 6 to 15 sign-ups a week (Barry's team's guess): 300 to 500 people a week would see the sign-up on the ad pages, going by last week's visits, and 2 to 3 in 100 sign up (kept cautious: half or less of the 6 in 100 our 15%-off pop-up used to get).
✓ Already OK'd by Mike and Nick, to be done after this week's cash emails: Nick's team gives each new sign-up their own 15% code that ends 7 days after email 6.
Section 4
Five quick ways to bring in cash: three new (faster TikTok payouts, TikTok messages, Amazon), plus the gift card and failed-card emails already in section 1
Barry's team's five best ideas for cash soon. Two are already in section 1 and pay by Tue 3 Nov: the gift card, and the failed-payment emails (their add-on, extra card retries, pays mostly from mid-November). TikTok's payout trial would bring money we're owed sooner; the TikTok messages and Amazon pay mostly from mid-November.
TikTok: paid when each order is placed
Money TikTok owes us anyway, arriving sooner: about $670 for each day sooner (a day of our TikTok sales, after its cut). Not counted above.
How it works and what the figure is based on
We already get TikTok's fastest normal payout. TikTok has offered us a free 30-day trial of paying us when each order is placed, instead of when it's received. That brings in money we'd get anyway, sooner, once: how many days sooner depends on how long our TikTok orders take to arrive. Mike and Nick would want to cancel it before the 30 days end, so Nick's team first checks whether that's possible and easy, and what it would cost after the trial.
Who looks into it: Nick and his team
Opus gift card
In section 1 (the gift card offer): about $1,170 by Tue 3 Nov
Gift card balances can be spent on BROQ
Rule: Gift card balances can be spent on BROQ too. Mike and Nick's rule: until 31 Dec, no discount on BROQ paid for up front, except this page's offers: the 24-month offer, the annual renewals, the $200-off extension, this gift card, section 8's extra $150 off (or $100 off) for the 75 whose 12-month plan ran out, and the Black Friday week emails planned in section 7.
TikTok messages to past TikTok buyers
$0 to $150 in the bank by Tue 3 Nov (up to 3 or 4 orders from the Wed 21 message delivered and paid by then, at about $40 each); $250 to $800 by 17 Nov; $1,200 to $3,200 by 31 Dec
How it works and what the figure is based on
Two TikTok chat messages: Wed 21 Oct to buyers of the last year who haven't bought in the last month, and Wed 28 Oct to first-time buyers of the last 90 days, then one a month; no coupon. About 6 to 20 orders (Barry's team's guess, with no past figure of our own to go on: between about 1 in 400 and 1 in 125 of the roughly 2,500 who get a message buy) delivered by about 9 Nov, so in the bank by 17 Nov, from the 2,000 to 3,000 past TikTok buyers we can't email, about $40 each after TikTok's cut. By 31 Dec, about 30 to 80 orders, as the monthly message reaches each month's new buyers and people who subscribe reorder. TikTok pays us only after each order is delivered, so little lands by 3 Nov.
Who sets it up: Nick and his team, about 1 hour in TikTok Seller Center
Failed-card recovery
In section 1 (the failed-payment emails): about $340 by Tue 3 Nov
How it works and what the figure is based on
On top: more automatic card retries in our subscription app (Appstle), and pausing instead of cancelling, save about 2 to 4 failed cards a month from now on (Barry's team's guess; we haven't measured what extra retries save), each still paying $64.60 a month: little by Tue 3 Nov, about $375 to $750 by 31 Dec (not in the failed-payment emails' figures). Starting with November's charges: November's saves pay in November and December, December's once, so 6 to 12 monthly payments by 31 Dec, at $64.60 less card fees.
Who sets it up: Nick and his team, about 30 minutes in Appstle
Amazon: 15% off SPMD-99 for repeat BROQ buyers, plus bundles
$0 in the bank by Tue 3 Nov (Amazon pays 10 to 14 days after delivery); $110 to $370 by 17 Nov; $550 to $1,800 by 31 Dec
How it works and what the figure is based on
By 31 Dec: 20 to 46 orders at 15% off, about $28 each to us ($39.10 less Amazon's fees), so about $550 to $1,290, plus up to about $500 from full-price bundles and second orders. 4 to 13 of the discounted orders delivered by about Tue 3 Nov, so in the bank by 17 Nov. All of these are Barry's team's guesses, with no past figure of our own to go on. Amazon pays about 10 to 14 days after delivery: it holds the money 7 days, then the transfer takes 3 to 5 working days (our bank shows Amazon deposits on 16, 17 and 18 Oct, so it may already pay every few days; Nick's team is checking). The promotion would have a $400 limit on what the 15% off can cost us: enough for about 58 orders at $6.90 off each ($46 down to $39.10). Barry's team counts on about 46 (4 in 5 of the 58), since Amazon can switch an offer off before its limit is used up. Bundles: three new Amazon listings at full price, sent from stock already at Amazon: BROQ with SPMD-99 ($123), BROQ with NMN-99 ($142) and all three ($188).
Who sets it up: Nick and his team, about 1 hour
TikTok: we already get its fastest normal payout.
To do
Nick and his team check how often Amazon pays us now.
Nick's team looks into TikTok's 30-day free trial of payouts when the order is placed (not when it's received), and whether it can be cancelled before the 30 days end; we'd want to cancel it.
Nick and his team set up TikTok messages, the Amazon SPMD-99 promotion and bundles, and the extra card retries this week.
Section 5
7 customers Klaviyo can't email get this week's 24-month or renewal offer from Nick's own Gmail
5 are in the 24-month offer (4 unsubscribed, 1 whose address our emails bounce from: if Nick's email bounces too, Nick's own Claude session gives him the phone number on their order, so he can ask for an address that works) and 2 in the annual renewal (1 marked one of our emails as spam, 1 unsubscribed).
Mike and Nick decided (Tue 20 Oct)
All 7 get the full offer as a personal email from Nick's own Gmail, not a marketing email.
When Nick sends them
Each gets the full offer, same price and end date, as a personal email from Nick, not a marketing email. Nick sends the 24-month ones Wed 21 and the renewal ones Thu 22; the emails are ready to copy on Nick's team's page ("What Nick's team does for these emails", linked at the top). They don't wait for an OK on this page: Mike and Nick decided on Tue 20 Oct that all 7 get the full offer, and Nick sends them as written on Nick's team's page.
Section 6
Our 15%-off sign-up pop-up converts twice as well as before; fewer people see it
Since 12 Oct, 13 of 111 people who saw it on regular pages signed up (12 in 100), twice the old rate (about 6 in 100).
Show our 15%-off sign-up pop-up sooner on the home page: about 5 to 14 more sign-ups a week
Free-guidebook pop-up on the ad pages, which starts the welcome emails in section 3: about 6 to 15 more sign-ups a week
Keep the 15%-off pop-up off the ad pages (our three ad landing pages: the stack page, the top-5 page and the lab-tested page); they get the guidebook pop-up instead
Stop the 15%-off pop-up closing when someone clicks beside it
Mike and Nick decided (Tue 20 Oct)
All four pop-up changes go ahead (the guidebook pop-up once Mike and Nick approve the guidebook).
Why fewer people see the pop-up now, and the numbers
The four changes, with the numbers
Show our 15%-off sign-up pop-up sooner on the home page: after 5 seconds, and again 7 days after a close. About 5 to 14 more sign-ups a week: the pop-up seen on the home page about 175 times a week again (from about 56 now, 8 a day). At 7 to 12 sign-ups per 100 (the current pop-up's rate since 12 Oct: about 7 on computers, about 12 overall), that's about 12 to 21 a week, against about 7 now.
Free-guidebook pop-up on the ad pages, which starts the welcome emails in section 3. It waits for Mike and Nick's OK on the free guidebook itself (not on this page). About 6 to 15 more sign-ups a week (Barry's team's guess): 300 to 500 views a week, at 2 to 3 sign-ups per 100.
Keep the 15%-off pop-up off the ad pages (our three ad landing pages: the stack page, the top-5 page and the lab-tested page); they get the guidebook pop-up instead.
Stop the 15%-off pop-up closing when someone clicks beside it.
Home page views of it fell from 25 a day to 8, because it now waits for 8 seconds and a scroll, and hides for 14 days after someone closes it. Ad pages offer no sign-up at all.
Section 7
September's NMN-99 and SPMD-99 offer to June's buyers went out: 14 bought, $9,630 in sales
Still to follow up from June and September:
Mike and Nick decided (Tue 20 Oct)
The 127 who clicked June's 12-month BROQ offer and didn't buy get their next email in Black Friday week.
To do
Before any new email to the 34 who bought 12 months of BROQ in June and were promised a free NMN-99 or SPMD-99, Nick and his team check whether they got it (no free order shows for any of them).
What's still open from June and September
34 June 12-month buyers were promised a free NMN-99 or SPMD-99. No free order shows for any of them.
2 international 24-month buyers from September are owed their free NMN-99 and SPMD-99.
36 subscribers who hold only NMN-99 or only SPMD-99 were never offered the other. About $350 a month if 1 in 5 of them (about 7) add it, at about $50 a month each after card fees (31 of the 36 hold only SPMD-99 and would add NMN-99 at $53.55 a month; 5 hold only NMN-99 and would add SPMD-99 at $37.40; both monthly subscription prices). 1 in 5 is Barry's team's assumption: these customers already like one of our products. It belongs in the other-products automatic email, which still waits for its fix (section 2).
9 people who bought 12 months of BROQ since July: we'll offer them the move up to 24 months in Black Friday week.
127 people who clicked June's offer and didn't buy haven't been emailed again yet; their next email is in Black Friday week.
Section 8
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one, Thu 22 to Wed 28 Oct, about $1,500 by Tue 3 Nov
Cash: about $1,500 in our bank by Tue 3 Nov (Barry's team's figure, worked out in the first table below), if about 2 of the 75 buy. That's about $650 an order after card fees, because some households buy 2 to 4 pouches a month ($1,123 to $2,246). Low $0 (about a 1 in 10 chance nobody buys), high about $2,700 (about a 1 in 5 chance 4 or more buy). No more after the offer ends Wed 28 Oct.
Who: 75 US customers who paid up front for 12 months of BROQ, whose last delivery was before 22 Jul (or who cancelled early), and who have no 12-month plan now. Those with a later last delivery, and Meghan G., get the annual renewal offer in section 1 instead. The first table below splits the 75 into 5 groups.
The offer: a new 12-month BROQ plan for $562 ($150 off our usual 12-month price of $712; full price $912), paid up front, plus a free pouch of SPMD-99, until midnight Wed 28 Oct. Households on 2 to 4 pouches a month pay $1,123 to $2,246. The plan ends after its 12th delivery and never charges again. Up to 3 emails from Nick: Thu 22, Mon 26 and Wed 28 Oct.
All 12 emails are drafts in Klaviyo, none scheduled. Mike and Nick OK each one in the last section: emails 23 to 26 (before 7am Pacific Thu 22), 32, 33 and 35 (by 11pm Pacific Sun 25), 43 (by 11pm Pacific Tue 27), and the 4 automatic emails, 64 to 67 (no deadline).
Barry's team's plan (Tue 20 Oct)
7 of the 75 who paid $627 to $722 for their last plan get an extra $100 off ($612), not $150, since that already puts them below what they paid. 8 others who also paid more keep the full $150 off: 6 who cancelled early (their emails don't compare prices), and 2 who were offered 12 months at $608.03 in June (at $612 they'd pay more than that offer). Only one of the 7 on $100 off, Sue C., is also among the 7 who bought BROQ again on their own.
Each button is the reader's own checkout link with the discount in it. No code to type.
Only the 8 emails in the last section (emails 23 to 26, 32, 33, 35 and 43) go to these 75. Nick's own earlier drafts for them (see the details) stay as they are, unsent.
By noon Pacific Wed 21, Nick's team makes the 4 discount codes the buttons carry: $150 off and $100 off, each in a one-pouch and a 2-to-4-pouch version. By 6pm they load each person's price and link into Klaviyo, and Nick tests one link per code (their steps are on Nick's team's page, linked at the top).
Each day's emails are scheduled only after Mike and Nick both approve them.
The 4 new automatic emails stay off until Mike and Nick both approve all 4. Then Nick's team makes their $100-off codes, one for each possible last day, and switches the emails on. They never go to this week's 75.
Two optional changes you can ask for, each explained with its email in the last section: who sees the line “Your price is also less than you paid for your last 12-month BROQ plan” (on email 23 in the last section); and $150 off instead of $100 in automatic emails 66 and 67 (on email 66).
The figures, who gets which email, and the new automatic emails
Nick had already drafted his own list of 72 lapsed 12-month customers, 4 emails for them and a set of automatic “plan ended” emails. None of those has ever sent, and they stay as they are. (Separate from these: our live “plan ending” emails, which go out before and just after a plan ends.) 54 of Nick's 72 are among the 75. Of the other 18: 9 get the annual renewal emails in section 1 instead (their last delivery was 22 Jul to 13 Sep), 7 have unsubscribed, 1 lives in Canada and 1 still has a plan running.
Everyone's name, group, price and checkout link is in the spreadsheet lapsed-annual-2025-2026.xlsx, in the lapsed-annual folder inside KLAVIYO REVIEW in Dropbox. It isn't linked here because it holds customers' email addresses.
The pictures of emails 23 to 26 in the last section show a real reader of each, with prices rounded up to the whole dollar ($562, $612, $712) as those 4 emails now show them; checkout charges the exact amounts above. The others show a made-up reader, Sam, with example dates. Each reader sees their own first name, price and dates.
Where Barry's team's $1,465 comes from (in the bank, after the 2.9% card fee)
Group
People
If all bought
Chance each buys
Cash
Never told their plan was ending
24
$18,279
1 in 25
$731
Told only after it ended
19
$11,447
1 in 40
$286
Told in time, didn't buy
11
$6,093
1 in 40
$152
Bought BROQ again on their own
7
$3,864
1 in 20
$193
Cancelled their plan early
14
$8,176
1 in 80
$102
All 75
75
$47,859
about 2 buy
$1,465
If all bought: what would reach our bank, after the 2.9% card fee, if every one of them bought. Each buyer pays once for all 12 months: $562 for one pouch a month (about $545 to us after the fee), or $612 for the 7 on $100 off (about $594 to us). The 8 households on 2 to 4 pouches a month pay $1,123 to $2,246, depending on how many pouches they get (less the same 2.9%).
Cash: if all bought, times the chance each buys.
1 in 25 (never told): in June 2026, 1 in 15 of the customers we emailed after their 12-month plan ended bought. Set lower to be safe.
1 in 40 (told late): in February 2026, 0 of 27 people like them bought from our email. Set low, but not at zero.
1 in 40 (told in time): they already passed on an offer once.
1 in 20 (bought again on their own): Barry's team's judgment, as no past email went to people like them. 4 of the 7 already pay for BROQ monthly.
1 in 80 (cancelled early): June 2026's win-back email to 1,033 past buyers sold to 1 in 61. Set lower because these people chose to stop.
The range: with about 2 buyers expected, there's about a 1 in 10 chance nobody buys ($0), and about a 1 in 5 chance 4 or more buy (about $2,700 or more).
Which email each person gets
Email
Who gets it
Thu 22 Oct (email 23): “We never told you your BROQ plan was ending”
The 24 never told
Thu 22 Oct (email 24): “An extra $150 off a 12-month BROQ plan”
The 19 told late and the 11 told in time
Thu 22 Oct (email 25): “Thank you for coming back to BROQ”
6 of the 7 who bought again on their own. Joseph J. gets his Mon 26 (email 35): his monthly plan is paused, and on Thursday he gets our note to customers with a paused plan (“Your BROQ is still on pause”).
Thu 22 Oct (email 26): “Did you try another sulforaphane product?”, with our lab results
The 14 who cancelled early (fewer if Nick's team finds any who paid in full, weren't refunded and got fewer than 12 deliveries: Nick writes to those personally, offering the rest or a refund)
Mon 26 Oct (emails 32 and 33): lab-results follow-up
The 24 never told, the 19 told late and the 11 told in time, if they haven't taken this offer
Wed 28 Oct (email 43): last day
All 75, if they haven't taken this offer (the 7 who bought BROQ on their own included)
New: 4 automatic emails for every prepaid 12-month BROQ plan that ends after they're switched on (off until Mike and Nick both approve them)
Days after the plan's last delivery
Email
35 (email 64)
“Out of BROQ? Get 12 months for $711.36”
49 (email 65)
“6 ways BROQ works for you”: the 6 health benefits printed on the BROQ insert
77 (email 66)
“An extra $100 off 12 months of BROQ”: $612, for 4 weeks
105 (email 67)
“Last day: an extra $100 off 12 months of BROQ”
Until 5 Oct 2026 no automatic email went out when a 12-month plan ended, only a few one-off emails (February, March and June 2026), and many got none. That's how most of these 75 slipped away (the other 14 cancelled early). Since 5 Oct, our live "plan ending" emails go out 30, 7 and 2 days before a plan's last delivery, then 7, 16 and 26 days after it, and nothing follows. These 4 new automatic emails carry on from there.
Nobody gets them once they've bought BROQ or started a plan, and this week's 75 never get them.
Little cash before January: only the first two, emails 64 and 65 in the last section (days 35 and 49, both at our usual 12-month price, $712), can go out in 2026, so none of the 4 is counted in the cash at the top. The first $100-off email goes out in early January.
Mike and Nick: your OK on each email
Every email that needs your OK, full size, in the order they send (21 Oct to 16 Dec, then 4 automatic emails that start only once you both approve them)
Under each email, Mike and Nick each pick an answer: has not reviewed, approves as-is, or has notes for revisions (a box opens for the notes). Then tap “Send your answers to Barry” at the bottom of the screen. You can send some now and more later.
Barry is the Claude session running this email work. He reads every answer and makes the changes your notes ask for. An email sends only after both of you approve it.
Every picture shows a sample customer, such as Sam, with sample dates and prices. Each real reader sees their own name, price and dates.
Mike has approved 5 of 67 emailsNick has approved 5 of 67 emails
Email 1 of 67
24-month BROQ customers: 12 more months for the price of 6
First of 4 emails
Sends
Wed 21 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
47 customers about a year into a 24-month BROQ plan
Subject
Save $456: 12 more months of BROQ for the price of 6
Email 2 of 67
Warm-up email 2: how to get the most out of BROQ
Warm-up email 2. Our new sending address is warming up: each week we email a few more customers, so inboxes learn to trust it. Warm-up email 1 went out Mon 19 Oct.
Sends
Wed 21 Oct, 1pm in each reader's own time zone (East Coast readers get it at 10am Pacific)
Who gets it
522 BROQ buyers who opened one of our emails in the last 30 days or clicked one in the last 60
Subject
How to get the most out of BROQ
Email 3 of 67
Customers who cancelled BROQ: a short note from Nick
The note from Nick
Sends
Wed 21 Oct to 13 people, then Fri 23 Oct to the other 35 if Wednesday brings no spam complaints; 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
48 customers who cancelled monthly BROQ 14 to 90 days ago
Subject
Can I ask why you stopped BROQ?
Email 4 of 67
One-time BROQ buyers: time to reorder
Version A (a test against version B)
Sends
Wed 21 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
22 of the 39 customers who bought one BROQ 20 to 75 days ago (the other 17 get version B)
Subject
Time to reorder BROQ?
Email 5 of 67
One-time BROQ buyers: time to reorder
Version B (a test against version A): adds the yearly saving on a monthly plan
Sends
Wed 21 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
17 of the 39 customers who bought one BROQ 20 to 75 days ago (the other 22 get version A)
Subject
Save $136.80 a year on BROQ
Email 6 of 67
BROQ annual customers: renew with an additional $100 off
Renewal offer
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
22 of the 25 BROQ annual customers whose plan is ending (the other 3 get it Mon 26 Oct)
Subject
Get $100 off if you renew your BROQ subscription now
Changed Wed 21 Oct, 6:36pm: the two-pouch line
The one reader on two pouches a month now reads “One payment covers 12 monthly deliveries of BROQ, two pouches each.”
Why: his price box shows “$612 each”, so the line no longer gives a separate total that has to match it. Checkout charges $1,222.72 for both.
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Code line now: “Your code, RENEW100, is already applied when you tap the button.”
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your 12 more months of BROQ at checkout.”
Prices now in whole dollars: $712 a year, $612 with $100 off ($300 below full price), $562 with $150 off ($350 below), and $612 each for the one reader on two pouches a month (checkout charges $1,222.72 for both).
The button opens checkout with the code applied and, under the item, “Free with this order: 1 month of SPMD-99 (we ship it)”.
A reader whose checkout link isn't loaded reads “Tap the button to email me, and I'll add the 12 months to your plan for $612.” in place of the code line (the links are loaded, so nobody should get this version).
Email 7 of 67
BROQ annual customers on one pouch a month whose plan ends after 2026: an additional $200 off 12 more months
First of 2 emails
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
51 BROQ annual customers on one pouch a month whose plan ends after 2026 (7 others, who opted out of our marketing emails or were taken off them, get a personal email from Nick instead: emails 9 to 15)
Subject
Get $200 off 12 more months of BROQ
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
Email 8 of 67
BROQ annual customers on two pouches a month whose plan ends after 2026: an additional $400 off 12 more months
First of 2 emails (the two-pouch version)
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
Chad F. and Leslie G., the 2 BROQ annual customers on two pouches a month
Subject
Get $400 off 12 more months of BROQ
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $1,423 a year for 2 pouches a month, $1,023 with $400 off, $801 below full price.
Email 9 of 67
Nick's personal email to Ben K.: $200 off 12 more months of BROQ
1 of 7 personal emails for the $200 off. Ben K. gets this instead of the group emails, and no reminders.
Sends
Thu 22 Oct, 7:00am Pacific (10am Eastern, Ben's own time)
Who gets it
Ben K.: BROQ annual plan, one pouch a month, running through October 2027. Opted out of our marketing emails, so Klaviyo can't send Ben the group emails.
From
Nick sends it himself, from his own Gmail, to Ben alone. Once you've both OK'd it, Nick's Claude session gives Nick Ben's email address and link (Gmail's Schedule send can set the time)
Subject
Your BROQ annual plan
Link
Nick pastes the $200-off checkout link (the same one the group email uses) wherever the email says [link]
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
Good to know before sending (facts you may want to weigh first)
Ben K. opted out of our marketing emails on 9 Sep 2026.
His email address looks like a masked address, the kind people use to keep their real address private. Mail sent to it is normally passed on to him, so this email should reach him.
If either of you would rather this one isn't sent, pick "Has notes for revisions" and write "Don't send".
The whole email, word for word
Hi Ben,
I know you've opted out of our marketing emails, so I'm writing just this once, because it's about your BROQ plan.
As a thank-you for being a BROQ annual member, you can add 12 more months of BROQ to your plan now, with an extra $200 off our already-discounted annual price. So you're saving $400 below full price.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price with $200 off: $512
Add 12 more months of BROQ with $200 off: [link]
After Tuesday, October 27, it'll cost $200 more.
Extending adds 12 months to your current plan, so it will run through October 2028. Nothing changes now: your deliveries keep coming just as they do today.
Your extra $200 off is already applied when you tap the link, so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
P.S. Your extra $200 off ends Tuesday, October 27, at midnight. Here's your link again: [link]
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 10 of 67
Nick's personal email to Beth B.: $200 off 12 more months of BROQ
2 of 7 personal emails for the $200 off. Beth B. gets this instead of the group emails, and no reminders.
Sends
Thu 22 Oct, 7:00am Pacific (10am Eastern, Beth's own time)
Who gets it
Beth B.: BROQ annual plan, one pouch a month, running through April 2027. Opted out of our marketing emails, so Klaviyo can't send Beth the group emails.
From
Nick sends it himself, from his own Gmail, to Beth alone. Once you've both OK'd it, Nick's Claude session gives Nick Beth's email address and link (Gmail's Schedule send can set the time)
Subject
Your BROQ annual plan
Link
Nick pastes the $200-off checkout link (the same one the group email uses) wherever the email says [link]
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
The whole email, word for word
Hi Beth,
I know you've opted out of our marketing emails, so I'm writing just this once, because it's about your BROQ plan.
As a thank-you for being a BROQ annual member, you can add 12 more months of BROQ to your plan now, with an extra $200 off our already-discounted annual price. So you're saving $400 below full price.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price with $200 off: $512
Add 12 more months of BROQ with $200 off: [link]
After Tuesday, October 27, it'll cost $200 more.
Extending adds 12 months to your current plan, so it will run through April 2028. Nothing changes now: your deliveries keep coming just as they do today.
Your extra $200 off is already applied when you tap the link, so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
P.S. Your extra $200 off ends Tuesday, October 27, at midnight. Here's your link again: [link]
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 11 of 67
Nick's personal email to Scott B.: $200 off 12 more months of BROQ
3 of 7 personal emails for the $200 off. Scott B. gets this instead of the group emails, and no reminders.
Sends
Thu 22 Oct, 7:00am Pacific (10am Eastern, Scott's own time)
Who gets it
Scott B.: BROQ annual plan, one pouch a month, running through March 2027. Opted out of our marketing emails, so Klaviyo can't send Scott the group emails.
From
Nick sends it himself, from his own Gmail, to Scott alone. Once you've both OK'd it, Nick's Claude session gives Nick Scott's email address and link (Gmail's Schedule send can set the time)
Subject
Your BROQ annual plan
Link
Nick pastes the $200-off checkout link (the same one the group email uses) wherever the email says [link]
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
The whole email, word for word
Hi Scott,
I know you've opted out of our marketing emails, so I'm writing just this once, because it's about your BROQ plan.
As a thank-you for being a BROQ annual member, you can add 12 more months of BROQ to your plan now, with an extra $200 off our already-discounted annual price. So you're saving $400 below full price.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price with $200 off: $512
Add 12 more months of BROQ with $200 off: [link]
After Tuesday, October 27, it'll cost $200 more.
Extending adds 12 months to your current plan, so it will run through March 2028. Nothing changes now: your deliveries keep coming just as they do today.
Your extra $200 off is already applied when you tap the link, so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
P.S. Your extra $200 off ends Tuesday, October 27, at midnight. Here's your link again: [link]
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 12 of 67
Nick's personal email to David L.: $200 off 12 more months of BROQ
4 of 7 personal emails for the $200 off. David L. gets this instead of the group emails, and no reminders.
Sends
Thu 22 Oct, 9:00am Pacific (10am Mountain, David's own time)
Who gets it
David L.: BROQ annual plan, one pouch a month, running through January 2027. Opted out of our marketing emails, so Klaviyo can't send David the group emails.
From
Nick sends it himself, from his own Gmail, to David alone. Once you've both OK'd it, Nick's Claude session gives Nick David's email address and link (Gmail's Schedule send can set the time)
Subject
Your BROQ annual plan
Link
Nick pastes the $200-off checkout link (the same one the group email uses) wherever the email says [link]
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
The whole email, word for word
Hi David,
I know you've opted out of our marketing emails, so I'm writing just this once, because it's about your BROQ plan.
As a thank-you for being a BROQ annual member, you can add 12 more months of BROQ to your plan now, with an extra $200 off our already-discounted annual price. So you're saving $400 below full price.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price with $200 off: $512
Add 12 more months of BROQ with $200 off: [link]
After Tuesday, October 27, it'll cost $200 more.
Extending adds 12 months to your current plan, so it will run through January 2028. Nothing changes now: your deliveries keep coming just as they do today.
Your extra $200 off is already applied when you tap the link, so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
P.S. Your extra $200 off ends Tuesday, October 27, at midnight. Here's your link again: [link]
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 13 of 67
Nick's personal email to Hitesh J.: $200 off 12 more months of BROQ
5 of 7 personal emails for the $200 off. Hitesh J. gets this instead of the group emails, and no reminders.
Sends
Thu 22 Oct, 10:00am Pacific (Hitesh's own time)
Who gets it
Hitesh J.: BROQ annual plan, one pouch a month, running through June 2027. Opted out of our marketing emails, so Klaviyo can't send Hitesh the group emails.
From
Nick sends it himself, from his own Gmail, to Hitesh alone. Once you've both OK'd it, Nick's Claude session gives Nick Hitesh's email address and link (Gmail's Schedule send can set the time)
Subject
Your BROQ annual plan
Link
Nick pastes the $200-off checkout link (the same one the group email uses) wherever the email says [link]
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
Good to know before sending (facts you may want to weigh first)
Hitesh J. bought his annual plan on 25 Jun 2026 and opted out of our marketing emails 3 days later (28 Jun).
If either of you would rather this one isn't sent, pick "Has notes for revisions" and write "Don't send".
The whole email, word for word
Hi Hitesh,
I know you've opted out of our marketing emails, so I'm writing just this once, because it's about your BROQ plan.
As a thank-you for being a BROQ annual member, you can add 12 more months of BROQ to your plan now, with an extra $200 off our already-discounted annual price. So you're saving $400 below full price.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price with $200 off: $512
Add 12 more months of BROQ with $200 off: [link]
After Tuesday, October 27, it'll cost $200 more.
Extending adds 12 months to your current plan, so it will run through June 2028. Nothing changes now: your deliveries keep coming just as they do today.
Your extra $200 off is already applied when you tap the link, so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
P.S. Your extra $200 off ends Tuesday, October 27, at midnight. Here's your link again: [link]
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 14 of 67
Nick's personal email to Carol M.: $200 off 12 more months of BROQ
6 of 7 personal emails for the $200 off. Carol M. gets this instead of the group emails, and no reminders.
Sends
Thu 22 Oct, 10:00am Pacific (Carol's own time)
Who gets it
Carol M.: BROQ annual plan, one pouch a month, running through September 2027. Taken off our marketing emails by hand on our side (28 Nov 2025), so Klaviyo can't send Carol the group emails.
From
Nick sends it himself, from his own Gmail, to Carol alone. Once you've both OK'd it, Nick's Claude session gives Nick Carol's email address and link (Gmail's Schedule send can set the time)
Subject
Your BROQ annual plan
Link
Nick pastes the $200-off checkout link (the same one the group email uses) wherever the email says [link]
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
Good to know before sending (facts you may want to weigh first)
Carol M. never opted out herself: someone on our side took her off our marketing emails by hand on 28 Nov 2025, with no reason recorded. So her email doesn't say she opted out. If she once asked us not to email her, Nick may have that in his inbox.
She bought her annual plan after that, on 19 Sep 2026, for $711.36. About five weeks later, this email offers her 12 more months for $511.36, $200 less than she paid.
If either of you would rather this one isn't sent, pick "Has notes for revisions" and write "Don't send".
The whole email, word for word
Hi Carol,
I'm writing to you personally, just this once, because it's about your BROQ plan.
As a thank-you for being a BROQ annual member, you can add 12 more months of BROQ to your plan now, with an extra $200 off our already-discounted annual price. So you're saving $400 below full price.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price with $200 off: $512
Add 12 more months of BROQ with $200 off: [link]
After Tuesday, October 27, it'll cost $200 more.
Extending adds 12 months to your current plan, so it will run through September 2028. Nothing changes now: your deliveries keep coming just as they do today.
Your extra $200 off is already applied when you tap the link, so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
P.S. Your extra $200 off ends Tuesday, October 27, at midnight. Here's your link again: [link]
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 15 of 67
Nick's personal email to Cara E.: $200 off 12 more months of BROQ
7 of 7 personal emails for the $200 off. Cara E. gets this instead of the group emails, and no reminders.
Sends
Thu 22 Oct, 10:00am Pacific (Cara's own time)
Who gets it
Cara E.: BROQ annual plan, one pouch a month, running through July 2027. Opted out of our marketing emails, so Klaviyo can't send Cara the group emails.
From
Nick sends it himself, from his own Gmail, to Cara alone. Once you've both OK'd it, Nick's Claude session gives Nick Cara's email address and link (Gmail's Schedule send can set the time)
Subject
Your BROQ annual plan
Link
Nick pastes the $200-off checkout link (the same one the group email uses) wherever the email says [link]
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
The whole email, word for word
Hi Cara,
I know you've opted out of our marketing emails, so I'm writing just this once, because it's about your BROQ plan.
As a thank-you for being a BROQ annual member, you can add 12 more months of BROQ to your plan now, with an extra $200 off our already-discounted annual price. So you're saving $400 below full price.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price with $200 off: $512
Add 12 more months of BROQ with $200 off: [link]
After Tuesday, October 27, it'll cost $200 more.
Extending adds 12 months to your current plan, so it will run through July 2028. Nothing changes now: your deliveries keep coming just as they do today.
Your extra $200 off is already applied when you tap the link, so your cart shows your $200-off price for all 12 months. Once you check out, we'll add the months to your plan.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
P.S. Your extra $200 off ends Tuesday, October 27, at midnight. Here's your link again: [link]
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 16 of 67
Founding Members who got SPMD-99 and NMN-99 free: pay for 12 months, get 14
SPMD-99 note
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
34 Founding Members who got SPMD-99 and NMN-99 free and haven't subscribed to either
Subject
Pay for 12 months of SPMD-99, get 14
Changed Wed 21 Oct, 6:09pm: the checkout notice explained
New line, right after the line saying the plan ends after the 14th pouch: “At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a pouch ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Changed Wed 21 Oct after Mike's note: the 12-month price shown as a deal, and the email-address line taken out
Added just before “You pay ...”: “14 months of SPMD-99 at the one-time price: $616 / 14 months of SPMD-99 at the regular annual subscription price: $481 / 14 months of SPMD-99 at your special price: $412 (in bold) / You save $204 over the one-time price, or $69 over the regular annual subscription price. That $69 is your 2 FREE months.”
The payment line now reads “You pay $412 once, at checkout” (annual numbers in emails are rounded up to the whole dollar).
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now. The 2 FREE months line now reads “We'll add your 2 FREE months to the end of your new 12-month SPMD-99 plan.”
The picture below shows the email as it is now.
Changed Wed 21 Oct after Mike's OK
The line about the button now reads “Tap the button to open your offer on our site. One more tap there takes you straight to checkout, where the 12-month plan is called "Annual Subscription" and your order says "Pay for 12 months, get 14 (2 more months FREE)".” (since Wed 21 Oct, about 6pm: the button and links now open this offer's own page on our site, which shows the same prices; that page's button goes straight to checkout)
Email 17 of 67
BROQ customers whose card didn't go through
Version for cancelled subscriptions
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
15 BROQ customers whose subscription was cancelled after a failed charge
Subject
Your BROQ subscription stopped
Changed Wed 21 Oct, 6:24pm: the yearly saving in whole dollars
New line: “One pouch a month on a plan is $64.60, and it saves you $136 a year.” (A year at full price is $912; 12 months at $64.60 comes to $776, rounded up.)
Same line in the 4 month copies (June, July, August, September). The picture below shows the email as it is now.
Email 18 of 67
BROQ customers whose card didn't go through
Version for paused subscriptions
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
10 BROQ customers whose subscription paused after a failed charge
Subject
One quick fix for your BROQ
Email 19 of 67
BROQ customers whose card didn't go through
Version for 4 more paused subscriptions (no restart date set)
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
4 BROQ customers whose subscription paused after a failed charge, with no restart date set
Subject
Your BROQ is paused, and your card didn't go through
Changed Wed 21 Oct, 6:36pm: no restart date
New line: “Your plan is still there, at the same price, and nothing ships until you say so. Update your card, then just reply when you're ready and I'll re-start it.”
Why: in our subscription app these 4 plans are paused with no restart date, so nothing restarts until the reader asks.
Same line in the July and August copies. The picture below shows the email as it is now.
Email 20 of 67
Paused BROQ subscribers: still on pause
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
34 customers with a paused monthly BROQ plan and no restart date
Subject
Your BROQ is still on pause
Email 21 of 67
Catch-up notes for buyers our automatic emails missed
Note for new subscribers
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
6 new BROQ subscribers our automatic emails missed
Subject
What to add to your BROQ
Email 22 of 67
Catch-up notes for buyers our automatic emails missed
Note for earlier buyers
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
4 earlier BROQ buyers who were never told about NMN-99 and SPMD-99
Subject
Two new supplements from the makers of BROQ
Email 23 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Thursday's first email, apology version
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
The 24 who were never told their plan was ending
Subject
We never told you your BROQ plan was ending
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Changed Wed 21 Oct, in emails 23 to 26: the offer and the free SPMD-99 show as soon as readers tap, and prices are in whole dollars
The button now opens checkout with the 12-month plan, the extra $150 off already applied, and "Free with this order: 1 pouch of SPMD-99 (we ship it)" printed under the plan.
The line under each button now reads “No code needed. Tap the button, and you'll see your extra $150 off already applied.” Nothing in these emails mentions an email address now.
The SPMD-99 box now ends “The free SPMD-99 will be sent to you automatically. You'll see it noted under your BROQ plan in your order summary at checkout.”
Households on 2 to 4 pouches a month now read "Want fewer pouches a month? Reply with the number you want and I'll set it up." Checkout has no way to change the number.
Prices in these 4 emails are rounded up to the whole dollar: $562 (was $561.36), $612 (was $611.36), the usual 12-month price $712 (was $711.36), households $1,123 to $2,246. "That's $350 below full price" is $912 minus $562. Checkout charges the exact price, a few cents less.
Good to know
The picture shows a real reader, Andrea B., at $150 off. Each reader sees their own first name, price and dates.
7 of the 75 who paid $627 to $722 for their last plan get an extra $100 off ($612) instead of $150, since that already beats what they paid. 8 others who also paid more keep the full $150 off: 2 who paid $627.12, because in June we offered them 12 months at $608.03, and $612 would be more than that offer; and 6 who cancelled early, whose emails don't compare prices.
Your call (optional): who sees "Your price is also less than you paid for your last 12-month BROQ plan"
As built, the line goes to 61 of the 75 (all but the 14 who cancelled early), in Thursday's first emails and the thank-you emails. It's true for each of them.
For 52 of the 61, who paid $562.80 last time, emails 23 to 25 now show $562, only 80 cents less (checkout charges $561.36, $1.44 less). Two of Barry's reviewers, reading as those customers, said the line makes the extra $150 feel like it just puts them back at last year's price. For the other 9 it's a real saving: the 7 on $100 off pay $15.76 to $111.04 less, and 2 others who paid $627.12 but get the full $150 off (they were offered $608.03 in June) pay $65.76 less.
To show it only to those 9, either of you picks "Has notes for revisions" on this email and writes "Price line: only the 9". Barry then drops it for the 52, and the changed emails need a fresh OK from both of you (Thursday's emails wait for that OK). If neither of you writes it, it goes as built.
Email 24 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Thursday's first email, plain version
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
30 people: the 19 told only after their plan ended, and the 11 told in time who didn't buy
Subject
An extra $150 off a 12-month BROQ plan
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Optional change for all of these emails
See email 23 (Thursday's first email, apology version): an optional change for this week's emails to the 75, who sees the line “Your price is also less than you paid for your last 12-month BROQ plan”.
Email 25 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Thank-you email (pictured: the version for the 4 on a monthly BROQ plan)
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
6 of the 7 who bought BROQ again on their own: the 4 now paying for BROQ monthly (pictured: it switches them to 12 months), and Caroline H. and Daniel I. (Joseph J. gets his own version Mon 26, email 35)
Subject
Thank you for coming back to BROQ: an extra $150 off
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Good to know
Caroline H. and Daniel I. aren't on a monthly plan, so their version has no lines about switching from monthly.
Daniel I. and Robert W. (one of the 4 on a monthly plan) were told only after their plan ended, so their version skips the apology and opens with "You came back to BROQ on your own. Thank you."
Sue C. is one of the 7 on $100 off, so her version, subject included, shows $100 off and $612.
Optional change for all of these emails
See email 23 (Thursday's first email, apology version): an optional change for this week's emails to the 75, who sees the line “Your price is also less than you paid for your last 12-month BROQ plan”.
Email 26 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Lab-results email (no apology, and no "less than you paid" line)
Sends
Thu 22 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
The 14 who cancelled their 12-month plan early (fewer if Nick's team finds any who paid in full, weren't refunded and got fewer than 12 deliveries: Nick writes to those personally, offering the rest or a refund)
Subject
Did you try another sulforaphane product?
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Email 27 of 67
24-month BROQ customers: 12 more months for the price of 6
Second of 4 emails
Sends
Fri 23 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 47 who haven't bought yet
Subject
Still open: 12 more months of BROQ for the price of 6
Changed Wed 21 Oct after Mike's note
The box line now reads “Current annual subscription price: $712” (2 pouches a month: $1,423; 4 pouches: $2,846). Annual prices in emails are rounded up to the whole dollar.
For readers on 2 or 4 pouches a month, the box heading now says so: “12 more months of BROQ, 2 pouches a month:” (or 4). Readers on one pouch see “12 more months of BROQ:” as before.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically, within 7 days of your order. You'll see them noted under your 12 more months of BROQ at checkout.”
The button now opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Email 28 of 67
Warm-up email 3: what to take next to BROQ
Warm-up email 3 for our new sending address (what warm-up means is under warm-up email 2, Wed 21 Oct)
Sends
Fri 23 Oct, 1pm in each reader's own time zone (East Coast readers get it at 10am Pacific)
Who gets it
266 BROQ buyers who don't have SPMD-99, less any of the 34 Founding Members who got the SPMD-99 note on Thu 22 Oct, so nobody gets two SPMD-99 emails in two days
Subject
What to take next to BROQ
Email 29 of 67
24-month BROQ customers: 12 more months for the price of 6
Third of 4 emails: the offer's last day
Sends
Sun 25 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 47 who haven't bought yet
Subject
Last day: save $456 on 12 more months of BROQ
Changed Wed 21 Oct after Mike's note
Added after “That's 6 of the 12 months free.”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456” (in green bold) and “You save $456 over full price, or $256 over the current annual subscription price.” (2 pouches a month: $1,824 / $1,423 / $912, saving $912 or $511; 4 pouches: $3,648 / $2,846 / $1,824, saving $1,824 or $1,022).
For readers on 2 or 4 pouches a month, the box heading now says so: “12 more months of BROQ, 2 pouches a month:” (or 4). Readers on one pouch see “12 more months of BROQ:” as before.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically, within 7 days of your order. You'll see them noted under your 12 more months of BROQ at checkout.”
The button now opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Email 30 of 67
24-month BROQ customers: 12 more months for the price of 6
Fourth of 4 emails: the evening of the last day
Sends
Sun 25 Oct, 5pm in each reader's own time zone (East Coast readers get it at 2pm Pacific)
Who gets it
Those of the 47 who haven't bought and didn't open the last-day email sent at 7am Pacific that morning
Subject
Closes tonight: 12 more months of BROQ for the price of 6
Changed Wed 21 Oct after Mike's note
Added just before “At checkout, you pay $456, one time.”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456” (in green bold) and “You save $456 over full price, or $256 over the current annual subscription price.” (2 pouches a month: $1,824 / $1,423 / $912, saving $912 or $511; 4 pouches: $3,648 / $2,846 / $1,824, saving $1,824 or $1,022).
For readers on 2 or 4 pouches a month, the box heading now says so: “12 more months of BROQ, 2 pouches a month:” (or 4). Readers on one pouch see “12 more months of BROQ:” as before.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically, within 7 days of your order. You'll see them noted under your 12 more months of BROQ at checkout.”
The button now opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Email 31 of 67
BROQ annual customers: renew with an additional $100 off
Renewal offer, sent later to 3 people
Sends
Mon 26 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
George W., Paul K. and Rick D., the 3 BROQ annual customers whose plan is ending who also hold a 24-month plan (only if they haven't taken this week's 24-month offer)
Subject
Get $100 off if you renew your BROQ subscription now
Changed Wed 21 Oct, 6:36pm: where the free SPMD-99 shows
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your 12 more months of BROQ in your order summary at checkout.” (says where to look on a phone, as emails 23 to 26 do)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Code line now: “Your code, RENEW100, is already applied when you tap the button.”
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your 12 more months of BROQ in your order summary at checkout.”
Prices now in whole dollars: $712 a year, $612 with $100 off ($300 below full price), $562 with $150 off ($350 below).
The button opens checkout with the code applied and, under the item, “Free with this order: 1 month of SPMD-99 (we ship it)”.
A reader whose checkout link isn't loaded reads “Tap the button to email me, and I'll add the 12 months to your plan for $612.” in place of the code line (the links are loaded, so nobody should get this version).
Email 32 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Lab-results follow-up, for those never told or told late
Sends
Mon 26 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 24 never told and the 19 told late who haven't taken this offer by then
Subject
Have you tried another sulforaphane product?
Changed Wed 21 Oct, 6:36pm: fewer pouches, by reply
Readers on 2 to 4 pouches a month now read “Want fewer pouches a month? Reply with the number you want and I'll set it up.”, as in emails 23 to 26. Why: the button opens checkout, which has no way to change the number of pouches.
The tap line and the free SPMD-99 line now match emails 23 to 26 word for word (both quoted below).
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Changed Wed 21 Oct after Mike's note
The offer line now reads “An extra $150 off a 12-month BROQ plan, until Wednesday, October 28, at midnight.” Under it, the same price box as emails 23 to 26: “12 months of BROQ: / At full price: $912 / Our usual 12-month BROQ plan: $712 / Yours, with an extra $150 off: $562” and “That's $350 below full price.” (Readers with $100 off see $612 and $300. Households on 2 to 4 pouches a month see the same box with their own figures: on 2 pouches with $150 off each, $1,824 / $1,423 / $1,123 and $701; one household on 2 pouches with $100 off each sees $1,223 and $601.)
The button now reads “Just $562, with an extra $150 off”. Annual prices in emails are rounded up to the whole dollar.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “No code needed. Tap the button, and you'll see your extra $150 off already applied.”
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your BROQ plan in your order summary at checkout.”
The link now opens checkout with the extra off already applied and “Free with this order: 1 pouch of SPMD-99 (we ship it)” under the plan.
Email 33 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Lab-results follow-up, for those told in time
Sends
Mon 26 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 11 told in time who haven't taken this offer by then
Subject
Did you switch from BROQ?
Changed Wed 21 Oct, 6:36pm: the tap line and the free SPMD-99 line
The tap line and the free SPMD-99 line now match emails 23 to 26 word for word (both quoted below). Everyone getting this email is on one pouch a month, so the fewer-pouches line never shows here (it's changed in the template to match emails 23 to 26).
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Changed Wed 21 Oct after Mike's note
The offer line now reads “An extra $150 off a 12-month BROQ plan, until Wednesday, October 28, at midnight.” Under it, the same price box as emails 23 to 26: “12 months of BROQ: / At full price: $912 / Our usual 12-month BROQ plan: $712 / Yours, with an extra $150 off: $562” and “That's $350 below full price.” (Readers with $100 off see $612 and $300.)
The button now reads “Just $562, with an extra $150 off”. Annual prices in emails are rounded up to the whole dollar.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “No code needed. Tap the button, and you'll see your extra $150 off already applied.”
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your BROQ plan in your order summary at checkout.”
The link now opens checkout with the extra off already applied and “Free with this order: 1 pouch of SPMD-99 (we ship it)” under the plan.
Email 34 of 67
Founding Members who got SPMD-99 and NMN-99 free: pay for 12 months, get 14
NMN-99 note
Sends
Mon 26 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
36 Founding Members who got NMN-99 free and haven't subscribed to it (34 of them also got the SPMD-99 note on Thu 22 Oct)
Subject
Pay for 12 months of NMN-99, get 14
Changed Wed 21 Oct, 6:09pm: the checkout notice explained
New line, right after the line saying the plan ends after the 14th pouch: “At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a pouch ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Changed Wed 21 Oct after Mike's note: the 12-month price shown as a deal, and the email-address line taken out
Added just before “You pay ...”: “14 months of NMN-99 at the one-time price: $882 / 14 months of NMN-99 at the regular annual subscription price: $688 / 14 months of NMN-99 at your special price: $590 (in bold) / You save $292 over the one-time price, or $98 over the regular annual subscription price. That $98 is your 2 FREE months.”
The payment line now reads “You pay $590 once, at checkout” (annual numbers in emails are rounded up to the whole dollar).
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now. The 2 FREE months line now reads “We'll add your 2 FREE months to the end of your new 12-month NMN-99 plan.”
The picture below shows the email as it is now.
Changed Wed 21 Oct after Mike's OK
The line about the button now reads “Tap the button to open your offer on our site. One more tap there takes you straight to checkout, where the 12-month plan is called "Annual Subscription" and your order says "Pay for 12 months, get 14 (2 more months FREE)".” (since Wed 21 Oct, about 6pm: the button and links now open this offer's own page on our site, which shows the same prices; that page's button goes straight to checkout)
Email 35 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Thank-you email, Joseph J.'s version
Sends
Mon 26 Oct, 10am in Joseph's own time zone
Who gets it
Joseph J., who bought BROQ again on his own. His monthly plan is paused, and on Thursday he gets our note to customers with a paused plan (“Your BROQ is still on pause”), so this one waits until Monday
Subject
Thank you for coming back to BROQ: an extra $150 off
Before Mon 26 Oct: Joseph's link
Joseph's offer details aren't on his profile yet: tonight's load covered only the readers of Thursday's four comeback emails (23 to 26), and this is his first one. They need to go on before Mon 26 Oct. Until then, both buttons in his email would open an email to Nick instead of checkout, and it would leave out two lines: the apology for not telling him his plan was ending, and “If you take this offer, we'll make sure your paused monthly BROQ plan never restarts, so you never pay for both.”
Changed Wed 21 Oct, 6:36pm: the tap line and the free SPMD-99 line
The tap line and the free SPMD-99 line now match emails 23 to 26 word for word (both quoted below). Joseph is on one pouch a month, so the fewer-pouches line never shows in his email (it's changed in the template to match emails 23 to 26).
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “No code needed. Tap the button, and you'll see your extra $150 off already applied.”
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your BROQ plan in your order summary at checkout.”
The link now opens checkout with the extra off already applied and “Free with this order: 1 pouch of SPMD-99 (we ship it)” under the plan.
Prices now in whole dollars: $712 a year, $562 with the extra $150 off, $350 below full price.
Good to know
The picture shows the made-up reader, Sam. Joseph sees his own name, price and dates.
Optional change for all of these emails
See email 23 (Thursday's first email, apology version): an optional change for this week's emails to the 75, who sees the line “Your price is also less than you paid for your last 12-month BROQ plan”.
Email 36 of 67
BROQ annual customers on one pouch a month whose plan ends after 2026: an additional $200 off 12 more months
Second of 2 emails: the offer's last day
Sends
Tue 27 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 51 who haven't bought
Subject
Last day: $200 off 12 more months of BROQ
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $712 a year, $512 with $200 off, $400 below full price.
Email 37 of 67
BROQ annual customers on two pouches a month whose plan ends after 2026: an additional $400 off 12 more months
Second of 2 emails: the offer's last day (the two-pouch version)
Sends
Tue 27 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Chad F. and Leslie G., if they haven't bought
Subject
Last day: $400 off 12 more months of BROQ
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the months to your plan.”
Prices now in whole dollars: $1,423 a year for 2 pouches a month, $1,023 with $400 off, $801 below full price.
Email 38 of 67
Monthly BROQ subscribers: add NMN-99 or SPMD-99
NMN-99 version
Sends
Tue 27 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
6 monthly subscribers who get only BROQ and clicked NMN-99 in one of our September emails (5 now, and 1 whose latest order was in the last 7 days joins by Tue 27 Oct)
Subject
Your NAD+ peaked at 25
Email 39 of 67
Monthly BROQ subscribers: add NMN-99 or SPMD-99
SPMD-99 version
Sends
Tue 27 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
About 5 monthly subscribers who get only BROQ and clicked SPMD-99 in one of our September emails: 2 now, plus about 3 of the other 22 who did, if they click SPMD-99 in warm-up email 3 on Fri 23 Oct (about 1 in 7: Barry's team's guess, with no past figure to go on)
Subject
What SPMD-99 adds to your BROQ
Email 40 of 67
Subscribers with two of our products: first month of the third free
NMN-99 version
Sends
Tue 27 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
Monthly subscribers to both BROQ and SPMD-99: 9 (6 now, and 3 whose latest order was in the last 7 days join by Tue 27 Oct), plus anyone who adds SPMD-99 by then
Subject
Your first month of NMN-99, FREE
Email 41 of 67
Subscribers with two of our products: first month of the third free
BROQ version
Sends
Tue 27 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
The 1 monthly subscriber to both NMN-99 and SPMD-99
Subject
Your first month of BROQ, FREE
Email 42 of 67
BROQ annual customers: renew with an additional $100 off
Last-day email
Sends
Wed 28 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 25 BROQ annual customers whose plan is ending (the 22 on Thu 22 Oct and the 3 on Mon 26 Oct) who haven't renewed
Subject
Last day: $100 off your BROQ renewal
Changed Wed 21 Oct, 6:36pm and 7:01pm: the two-pouch line and where the free SPMD-99 shows
The one reader on two pouches a month now reads “One payment covers 12 monthly deliveries of BROQ, two pouches each.” Why: his price box shows “$612 each”, so the line no longer gives a separate total that has to match it. Checkout charges $1,222.72 for both.
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your 12 more months of BROQ in your order summary at checkout.” (says where to look on a phone, as emails 23 to 26 do)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Code line now: “Your code, RENEW100, is already applied when you tap the button.”
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your 12 more months of BROQ in your order summary at checkout.”
Prices now in whole dollars: $712 a year, $612 with $100 off ($300 below full price), $562 with $150 off ($350 below), and $612 each for the one reader on two pouches a month (checkout charges $1,222.72 for both).
The button opens checkout with the code applied and, under the item, “Free with this order: 1 month of SPMD-99 (we ship it)”.
A reader whose checkout link isn't loaded reads “Tap the button to email me, and I'll add the 12 months to your plan for $612.” in place of the code line (the links are loaded, so nobody should get this version).
Email 43 of 67
75 customers whose prepaid 12-month BROQ plan ran out: an extra $150 off a new one (section 8)
Last-day email
Sends
Wed 28 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Everyone of the 75 who hasn't taken this offer by then (the 7 who bought BROQ on their own included)
Subject
Last day: an extra $150 off 12 months of BROQ
Before Mon 26 Oct: Joseph's link
Joseph J. (email 35) gets this one too. His offer details go on before Mon 26 Oct, with email 35's; until then his buttons here would also open an email to Nick.
Changed Wed 21 Oct, 6:36pm: fewer pouches, by reply
Readers on 2 to 4 pouches a month now read “Want fewer pouches a month? Reply with the number you want and I'll set it up.”, as in emails 23 to 26. Why: the button opens checkout, which has no way to change the number of pouches.
The tap line and the free SPMD-99 line now match emails 23 to 26 word for word (both quoted below).
Changed Wed 21 Oct, 6:09pm: what happens after the 12 months
New line: “Your one payment covers all 12 months. After your 12th monthly delivery, the plan simply ends, and you're never charged again for it unless you choose to order again. At checkout you'll see a standard notice that says "automatically renewing subscription" and "then $0.00 every month". That's only because a delivery ships every month, already paid for.”
Why: every 12-month plan ends after its last delivery and never charges again. Our subscription app caps it, and none of the 106 BROQ 12-month plans that ran to the end was ever charged again. Shopify's checkout shows that renewing-subscription notice on every subscription, so the email explains it.
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “No code needed. Tap the button, and you'll see your extra $150 off already applied.”
Free SPMD-99 line now: “The free SPMD-99 will be sent to you automatically. You'll see it noted under your BROQ plan in your order summary at checkout.”
The link now opens checkout with the extra off already applied and “Free with this order: 1 pouch of SPMD-99 (we ship it)” under the plan.
Prices now in whole dollars: $712 a year, $562 with the extra $150 off, $350 below full price.
Email 44 of 67
Opus gift card: a $250 gift card for $200
Gift card email
Sends
Wed 28 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
363 customers who opened or clicked one of our emails lately (BROQ buyers: opened one in the last 30 days or clicked one in the last 60; 12- and 24-month plan holders and monthly subscribers: opened one in the last 33 days or clicked one in the last 90). Left out: everyone in the offers sent 21 to 27 Oct, except 10 from the $200-off offer, which ended the day before
Subject
Get a $250 Opus gift card for $200
Email 45 of 67
74 more 24-month BROQ customers, most less than a year into their plan: 12 more months for the price of 6
First of 4 emails
Sends
Wed 28 Oct, 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
62 of the 74. The other 12 get a personal email from Nick instead (emails 46 to 57): 7 who opted out of our marketing emails, Matthew S., who has two plans, and the 4 who bought an earlier version of this offer in September
Subject
Save $456: 12 more months of BROQ for the price of 6
Changed Wed 21 Oct after Mike's note
The box line now reads “Current annual subscription price: $712” (2 pouches a month: $1,423; 4 pouches: $2,846). Annual prices in emails are rounded up to the whole dollar.
For readers on 2 or 4 pouches a month, the box heading now says so: “12 more months of BROQ, 2 pouches a month:” (or 4). Readers on one pouch see “12 more months of BROQ:” as before.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically, within 7 days of your order. You'll see them noted under your 12 more months of BROQ at checkout.”
The button now opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Email 46 of 67
Nick's personal email to David F.: 12 more months of BROQ for the price of 6
1 of 12 personal emails for this offer. David F. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 3:00am Pacific (10am in the UK, where David lives)
Who gets it
David F.: 24-month BROQ plan, one pouch a month, running through May 2028. In September, David bought an earlier version of this offer (without the free pouch each of NMN-99 and SPMD-99), from an email that said "This will never be repeated." The group emails say "We won't be offering it again.", which would ring false now that we're repeating it, so David's email says so openly.
From
Nick sends it himself, from his own Gmail, to David alone. Once you've both OK'd it, Nick's Claude session gives Nick David's email address (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
None in this email. If David replies, Nick's Claude session gives Nick the $456 checkout link, and Nick sends it in his reply.
Changed Wed 21 Oct after Mike's note
Added after “You can add 12 more months for $456, one payment, so it would run through ...”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456 / You save $456 over full price, or $256 over the current annual subscription price.” Below it, word for word as before: “We'll send the free pouches within 7 days of your order.”
The email text above is the new version.
Your call (optional): also give the 4 customers who bought this offer in September the free NMN-99 and SPMD-99 they missed
David F., Jung L., Jeffrey P. and Paul B. bought an earlier version of this offer in September, without the free NMN-99 and SPMD-99 that come with it now. You could also send each of them a free NMN-99 and SPMD-99 for that September order: $107 a person at shop prices (NMN-99 $63 plus SPMD-99 $44), $428 for all 4.
If you'd like that, this paragraph goes into all 4 of their emails, straight after "We'll send the free pouches within 7 days of your order.": "And since you didn't get them in September, we're sending you a free NMN-99 and SPMD-99 for that order too, whatever you decide."
To add it, either of you picks "Has notes for revisions" on this email and writes "Add the September paragraph". Barry then adds it to all 4 emails and puts them on this page again as 4 new emails, for your OK again. Otherwise all 4 go exactly as shown.
The whole email, word for word
Hi David,
In September you added 12 more months of BROQ, and we really appreciate it.
We said then that we wouldn't repeat that offer. We're opening it once more, just for our 24-month members, and this time it comes with one free pouch of NMN-99 and one free pouch of SPMD-99.
Your plan runs through May 2028. You can add 12 more months for $456, one payment, so it would run through May 2029.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
You save $456 over full price, or $256 over the current annual subscription price.
We'll send the free pouches within 7 days of your order.
It's open until Sunday, November 1, at midnight. Just reply to this email and I'll send you the link.
Nick
Email 47 of 67
Nick's personal email to Stefan K.: 12 more months of BROQ for the price of 6
2 of 12 personal emails for this offer. Stefan K. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 7:00am Pacific (10am Eastern, Stefan's own time)
Who gets it
Stefan K.: 24-month BROQ plan, one pouch a month, running through May 2028. Opted out of our marketing emails, so Klaviyo can't send Stefan the group emails.
From
Nick sends it himself, from his own Gmail, to Stefan alone. Once you've both OK'd it, Nick's Claude session gives Nick Stefan's email address and link (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
Nick pastes the $456 checkout link (the price for one pouch a month) wherever the email says [link]. The link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item (recon/b69-nick-notes-14.md, “How to send”)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “No code needed. Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.”
Price list now in whole dollars: $712 a year.
Nick's link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
The whole email, word for word
Hi Stefan,
I know you've opted out of our marketing emails, so I'm writing just this once, because this is only for our 24-month members.
You signed up for 24 months of BROQ, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $456 instead of $912. That's 6 of the 12 months free.
Your BROQ plan runs through May 2028. This offer adds 12 months to your current plan, extending it through May 2029. Those 12 months come with the same one pouch a month you get now.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
It's a one-time offer, and it ends this Sunday, November 1, at midnight. We won't be offering it again.
Add 12 more months of BROQ (and only pay for 6 months): [link]
When you add the 12 months, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, our two other supplements. They come once, within 7 days of your order. Together, they sell for $107.
At checkout, you pay $456, one time. Your 12 extra months of BROQ start when your current BROQ plan ends. No code needed. Once you check out, we'll add the 12 months to your BROQ plan.
The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 48 of 67
Nick's personal email to Peter H.: 12 more months of BROQ for the price of 6
3 of 12 personal emails for this offer. Peter H. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 7:00am Pacific (10am Eastern, Peter's own time)
Who gets it
Peter H.: 24-month BROQ plan, two pouches a month, running through August 2028. Opted out of our marketing emails, so Klaviyo can't send Peter the group emails.
From
Nick sends it himself, from his own Gmail, to Peter alone. Once you've both OK'd it, Nick's Claude session gives Nick Peter's email address and link (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
Nick pastes the $912 checkout link (the price for two pouches a month) wherever the email says [link]. The link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item (recon/b69-nick-notes-14.md, “How to send”)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “No code needed. Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.”
Price list now in whole dollars: $1,423 a year.
Nick's link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Good to know before sending (facts you may want to weigh first)
Peter H. bought his 24-month plan on 8 Sep 2026 and opted out of our marketing emails 3 days later (11 Sep). He has had 2 monthly deliveries so far, and his plan runs through August 2028.
If either of you would rather this one isn't sent, pick "Has notes for revisions" and write "Don't send".
The whole email, word for word
Hi Peter,
I know you've opted out of our marketing emails, so I'm writing just this once, because this is only for our 24-month members.
You signed up for 24 months of BROQ, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $912 instead of $1,824. That's 6 of the 12 months free.
Your BROQ plan runs through August 2028. This offer adds 12 months to your current plan, extending it through August 2029. Those 12 months come with the same two pouches a month you get now.
12 more months of BROQ:
At full price: $1,824
Current annual subscription price: $1,423
Your price as a 24-month member: $912
It's a one-time offer, and it ends this Sunday, November 1, at midnight. We won't be offering it again.
Add 12 more months of BROQ (and only pay for 6 months): [link]
When you add the 12 months, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, our two other supplements. They come once, within 7 days of your order. Together, they sell for $107.
At checkout, you pay $912, one time, for 12 more months of your 2 pouches a month. Your 12 extra months of BROQ start when your current BROQ plan ends. No code needed. Once you check out, we'll add the 12 months to your BROQ plan.
The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 49 of 67
Nick's personal email to Matthew S.: 12 more months of BROQ for the price of 6
4 of 12 personal emails for this offer. Matthew S. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 7:00am Pacific (10am Eastern, Matthew's own time)
Who gets it
Matthew S.: two 24-month BROQ plans, one pouch a month each, running through February 2028 and July 2028. The group emails give one end date, which would be wrong for him.
From
Nick sends it himself, from his own Gmail, to Matthew alone. Once you've both OK'd it, Nick's Claude session gives Nick Matthew's email address (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
None in this email. When Matthew replies with which plan (or both), Nick's Claude session gives Nick the checkout link ($456 for one plan, or the same link at quantity 2, $912, for both), and Nick sends it in his reply.
Changed Wed 21 Oct after Mike's note
Added after “That's 6 of the 12 months free.”: “12 more months of BROQ, for each plan you extend: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456 / You save $456 over full price, or $256 over the current annual subscription price, on each plan you extend.”
The line about both plans now reads “...or to both for $456 each ($912 in all, instead of $1,824 at full price).”
The email text above is the new version.
The whole email, word for word
Hi Matthew,
You signed up for 24 months of BROQ, twice, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $456 instead of $912. That's 6 of the 12 months free.
12 more months of BROQ, for each plan you extend:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
You save $456 over full price, or $256 over the current annual subscription price, on each plan you extend.
Your two plans run through February 2028 and July 2028. You can add 12 months to either one for $456 (it would then run through February 2029 or July 2029), or to both for $456 each ($912 in all, instead of $1,824 at full price). Either way, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, within 7 days of your order.
It's open until Sunday, November 1, at midnight. Just reply to this email and tell me which plan, or both, and I'll send you the link.
Nick
Email 50 of 67
Nick's personal email to Jeffrey P.: 12 more months of BROQ for the price of 6
5 of 12 personal emails for this offer. Jeffrey P. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 7:00am Pacific (10am Eastern, Jeffrey's own time)
Who gets it
Jeffrey P.: 24-month BROQ plan, one pouch a month, running through May 2028. In September, Jeffrey bought an earlier version of this offer (without the free pouch each of NMN-99 and SPMD-99), from an email that said "This will never be repeated." The group emails say "We won't be offering it again.", which would ring false now that we're repeating it, so Jeffrey's email says so openly.
From
Nick sends it himself, from his own Gmail, to Jeffrey alone. Once you've both OK'd it, Nick's Claude session gives Nick Jeffrey's email address (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
None in this email. If Jeffrey replies, Nick's Claude session gives Nick the $456 checkout link, and Nick sends it in his reply.
Changed Wed 21 Oct after Mike's note
Added after “You can add 12 more months for $456, one payment, so it would run through ...”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456 / You save $456 over full price, or $256 over the current annual subscription price.” Below it, word for word as before: “We'll send the free pouches within 7 days of your order.”
The email text above is the new version.
Optional extra for this email
See David F.'s email (email 46 of 67, the first of these 12): an optional paragraph giving the 4 customers who bought this offer in September (David F., Jung L., Jeffrey P., Paul B.) a free NMN-99 and SPMD-99 for that September order.
The whole email, word for word
Hi Jeffrey,
In September you added 12 more months of BROQ, and we really appreciate it.
We said then that we wouldn't repeat that offer. We're opening it once more, just for our 24-month members, and this time it comes with one free pouch of NMN-99 and one free pouch of SPMD-99.
Your plan runs through May 2028. You can add 12 more months for $456, one payment, so it would run through May 2029.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
You save $456 over full price, or $256 over the current annual subscription price.
We'll send the free pouches within 7 days of your order.
It's open until Sunday, November 1, at midnight. Just reply to this email and I'll send you the link.
Nick
Email 51 of 67
Nick's personal email to Paul B.: 12 more months of BROQ for the price of 6
6 of 12 personal emails for this offer. Paul B. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 7:00am Pacific (10am Eastern, Paul's own time)
Who gets it
Paul B.: 24-month BROQ plan, one pouch a month, running through June 2028. In September, Paul bought an earlier version of this offer (without the free pouch each of NMN-99 and SPMD-99), from an email that said "This will never be repeated." The group emails say "We won't be offering it again.", which would ring false now that we're repeating it, so Paul's email says so openly.
From
Nick sends it himself, from his own Gmail, to Paul alone. Once you've both OK'd it, Nick's Claude session gives Nick Paul's email address (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
None in this email. If Paul replies, Nick's Claude session gives Nick the $456 checkout link, and Nick sends it in his reply.
Changed Wed 21 Oct after Mike's note
Added after “You can add 12 more months for $456, one payment, so it would run through ...”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456 / You save $456 over full price, or $256 over the current annual subscription price.” Below it, word for word as before: “We'll send the free pouches within 7 days of your order.”
The email text above is the new version.
Optional extra for this email
See David F.'s email (email 46 of 67, the first of these 12): an optional paragraph giving the 4 customers who bought this offer in September (David F., Jung L., Jeffrey P., Paul B.) a free NMN-99 and SPMD-99 for that September order.
The whole email, word for word
Hi Paul,
In September you added 12 more months of BROQ, and we really appreciate it.
We said then that we wouldn't repeat that offer. We're opening it once more, just for our 24-month members, and this time it comes with one free pouch of NMN-99 and one free pouch of SPMD-99.
Your plan runs through June 2028. You can add 12 more months for $456, one payment, so it would run through June 2029.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
You save $456 over full price, or $256 over the current annual subscription price.
We'll send the free pouches within 7 days of your order.
It's open until Sunday, November 1, at midnight. Just reply to this email and I'll send you the link.
Nick
Email 52 of 67
Nick's personal email to Star G.: 12 more months of BROQ for the price of 6
7 of 12 personal emails for this offer. Star G. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 8:00am Pacific (10am Central, Star's own time)
Who gets it
Star G.: 24-month BROQ plan, one pouch a month, running through May 2028. Opted out of our marketing emails, so Klaviyo can't send Star the group emails.
From
Nick sends it himself, from his own Gmail, to Star alone. Once you've both OK'd it, Nick's Claude session gives Nick Star's email address and link (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
Nick pastes the $456 checkout link (the price for one pouch a month) wherever the email says [link]. The link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item (recon/b69-nick-notes-14.md, “How to send”)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “No code needed. Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.”
Price list now in whole dollars: $712 a year.
Nick's link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
The whole email, word for word
Hi Star,
I know you've opted out of our marketing emails, so I'm writing just this once, because this is only for our 24-month members.
You signed up for 24 months of BROQ, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $456 instead of $912. That's 6 of the 12 months free.
Your BROQ plan runs through May 2028. This offer adds 12 months to your current plan, extending it through May 2029. Those 12 months come with the same one pouch a month you get now.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
It's a one-time offer, and it ends this Sunday, November 1, at midnight. We won't be offering it again.
Add 12 more months of BROQ (and only pay for 6 months): [link]
When you add the 12 months, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, our two other supplements. They come once, within 7 days of your order. Together, they sell for $107.
At checkout, you pay $456, one time. Your 12 extra months of BROQ start when your current BROQ plan ends. No code needed. Once you check out, we'll add the 12 months to your BROQ plan.
The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 53 of 67
Nick's personal email to Charles M.: 12 more months of BROQ for the price of 6
8 of 12 personal emails for this offer. Charles M. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 10:00am Pacific (Charles's own time)
Who gets it
Charles M.: 24-month BROQ plan, one pouch a month, running through May 2028. Opted out of our marketing emails, so Klaviyo can't send Charles the group emails.
From
Nick sends it himself, from his own Gmail, to Charles alone. Once you've both OK'd it, Nick's Claude session gives Nick Charles's email address and link (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
Nick pastes the $456 checkout link (the price for one pouch a month) wherever the email says [link]. The link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item (recon/b69-nick-notes-14.md, “How to send”)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “No code needed. Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.”
Price list now in whole dollars: $712 a year.
Nick's link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Good to know before sending (facts you may want to weigh first)
Charles M. opted out of our marketing emails on 22 Jul 2026, about 4 weeks after buying his 24-month plan (24 Jun).
If either of you would rather this one isn't sent, pick "Has notes for revisions" and write "Don't send".
The whole email, word for word
Hi Charles,
I know you've opted out of our marketing emails, so I'm writing just this once, because this is only for our 24-month members.
You signed up for 24 months of BROQ, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $456 instead of $912. That's 6 of the 12 months free.
Your BROQ plan runs through May 2028. This offer adds 12 months to your current plan, extending it through May 2029. Those 12 months come with the same one pouch a month you get now.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
It's a one-time offer, and it ends this Sunday, November 1, at midnight. We won't be offering it again.
Add 12 more months of BROQ (and only pay for 6 months): [link]
When you add the 12 months, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, our two other supplements. They come once, within 7 days of your order. Together, they sell for $107.
At checkout, you pay $456, one time. Your 12 extra months of BROQ start when your current BROQ plan ends. No code needed. Once you check out, we'll add the 12 months to your BROQ plan.
The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 54 of 67
Nick's personal email to Nicole H.: 12 more months of BROQ for the price of 6
9 of 12 personal emails for this offer. Nicole H. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 10:00am Pacific (Nicole's own time)
Who gets it
Nicole H.: 24-month BROQ plan, one pouch a month, running through May 2028. Opted out of our marketing emails, so Klaviyo can't send Nicole the group emails.
From
Nick sends it himself, from his own Gmail, to Nicole alone. Once you've both OK'd it, Nick's Claude session gives Nick Nicole's email address and link (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
Nick pastes the $456 checkout link (the price for one pouch a month) wherever the email says [link]. The link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item (recon/b69-nick-notes-14.md, “How to send”)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “No code needed. Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.”
Price list now in whole dollars: $712 a year.
Nick's link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
The whole email, word for word
Hi Nicole,
I know you've opted out of our marketing emails, so I'm writing just this once, because this is only for our 24-month members.
You signed up for 24 months of BROQ, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $456 instead of $912. That's 6 of the 12 months free.
Your BROQ plan runs through May 2028. This offer adds 12 months to your current plan, extending it through May 2029. Those 12 months come with the same one pouch a month you get now.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
It's a one-time offer, and it ends this Sunday, November 1, at midnight. We won't be offering it again.
Add 12 more months of BROQ (and only pay for 6 months): [link]
When you add the 12 months, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, our two other supplements. They come once, within 7 days of your order. Together, they sell for $107.
At checkout, you pay $456, one time. Your 12 extra months of BROQ start when your current BROQ plan ends. No code needed. Once you check out, we'll add the 12 months to your BROQ plan.
The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 55 of 67
Nick's personal email to Cristy C.: 12 more months of BROQ for the price of 6
10 of 12 personal emails for this offer. Cristy C. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 10:00am Pacific (Cristy's own time: her address is in California, though Klaviyo lists her on Central time)
Who gets it
Cristy C.: 24-month BROQ plan, two pouches a month, running through June 2028. Opted out of our marketing emails, so Klaviyo can't send Cristy the group emails.
From
Nick sends it himself, from his own Gmail, to Cristy alone. Once you've both OK'd it, Nick's Claude session gives Nick Cristy's email address and link (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
Nick pastes the $912 checkout link (the price for two pouches a month) wherever the email says [link]. The link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item (recon/b69-nick-notes-14.md, “How to send”)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “No code needed. Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.”
Price list now in whole dollars: $1,423 a year.
Nick's link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
The whole email, word for word
Hi Cristy,
I know you've opted out of our marketing emails, so I'm writing just this once, because this is only for our 24-month members.
You signed up for 24 months of BROQ, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $912 instead of $1,824. That's 6 of the 12 months free.
Your BROQ plan runs through June 2028. This offer adds 12 months to your current plan, extending it through June 2029. Those 12 months come with the same two pouches a month you get now.
12 more months of BROQ:
At full price: $1,824
Current annual subscription price: $1,423
Your price as a 24-month member: $912
It's a one-time offer, and it ends this Sunday, November 1, at midnight. We won't be offering it again.
Add 12 more months of BROQ (and only pay for 6 months): [link]
When you add the 12 months, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, our two other supplements. They come once, within 7 days of your order. Together, they sell for $107.
At checkout, you pay $912, one time, for 12 more months of your 2 pouches a month. Your 12 extra months of BROQ start when your current BROQ plan ends. No code needed. Once you check out, we'll add the 12 months to your BROQ plan.
The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 56 of 67
Nick's personal email to Jung L.: 12 more months of BROQ for the price of 6
11 of 12 personal emails for this offer. Jung L. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 10:00am Pacific (Jung's own time)
Who gets it
Jung L.: 24-month BROQ plan, one pouch a month, running through May 2028. In September, Jung bought an earlier version of this offer (without the free pouch each of NMN-99 and SPMD-99), from an email that said "This will never be repeated." The group emails say "We won't be offering it again.", which would ring false now that we're repeating it, so Jung's email says so openly.
From
Nick sends it himself, from his own Gmail, to Jung alone. Once you've both OK'd it, Nick's Claude session gives Nick Jung's email address (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
None in this email. If Jung replies, Nick's Claude session gives Nick the $456 checkout link, and Nick sends it in his reply.
Changed Wed 21 Oct after Mike's note
Added after “You can add 12 more months for $456, one payment, so it would run through ...”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456 / You save $456 over full price, or $256 over the current annual subscription price.” Below it, word for word as before: “We'll send the free pouches within 7 days of your order.”
The email text above is the new version.
Optional extra for this email
See David F.'s email (email 46 of 67, the first of these 12): an optional paragraph giving the 4 customers who bought this offer in September (David F., Jung L., Jeffrey P., Paul B.) a free NMN-99 and SPMD-99 for that September order.
The whole email, word for word
Hi Jung,
In September you added 12 more months of BROQ, and we really appreciate it.
We said then that we wouldn't repeat that offer. We're opening it once more, just for our 24-month members, and this time it comes with one free pouch of NMN-99 and one free pouch of SPMD-99.
Your plan runs through May 2028. You can add 12 more months for $456, one payment, so it would run through May 2029.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
You save $456 over full price, or $256 over the current annual subscription price.
We'll send the free pouches within 7 days of your order.
It's open until Sunday, November 1, at midnight. Just reply to this email and I'll send you the link.
Nick
Email 57 of 67
Nick's personal email to Jennifer B.: 12 more months of BROQ for the price of 6
12 of 12 personal emails for this offer. Jennifer B. gets this instead of the group emails, and no reminders.
Sends
Wed 28 Oct, 1:00pm Pacific (10am Hawaii, Jennifer's own time)
Who gets it
Jennifer B.: 24-month BROQ plan, one pouch a month, bought 31 Oct 2025. Only 6 of her 24 boxes have shipped (none went out from March to July 2026, and September's was skipped), so she's a quarter of the way through and her plan runs through March 2028. Her email opens like the other 24-month notes, not with the line about nearing the half-way mark (the opening line other 24-month customers get when their first year ends before Christmas). Opted out of our marketing emails, so Klaviyo can't send Jennifer the group emails.
From
Nick sends it himself, from his own Gmail, to Jennifer alone. Once you've both OK'd it, Nick's Claude session gives Nick Jennifer's email address and link (Gmail's Schedule send can set the time)
Subject
Your 24-month BROQ plan
Link
Nick pastes the $456 checkout link (the price for one pouch a month) wherever the email says [link]. The link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item (recon/b69-nick-notes-14.md, “How to send”)
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this note mentions an email address now.
Now: “No code needed. Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.”
Price list now in whole dollars: $712 a year.
Nick's link opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
The whole email, word for word
Hi Jennifer,
I know you've opted out of our marketing emails, so I'm writing just this once, because this is only for our 24-month members.
You signed up for 24 months of BROQ, and we really appreciate it.
As a thank-you, you can now add 12 more months of BROQ for the price of 6: one payment of $456 instead of $912. That's 6 of the 12 months free.
Your BROQ plan runs through March 2028. This offer adds 12 months to your current plan, extending it through March 2029. Those 12 months come with the same one pouch a month you get now.
12 more months of BROQ:
At full price: $912
Current annual subscription price: $712
Your price as a 24-month member: $456
It's a one-time offer, and it ends this Sunday, November 1, at midnight. We won't be offering it again.
Add 12 more months of BROQ (and only pay for 6 months): [link]
When you add the 12 months, we'll also send you one free pouch of NMN-99 and one free pouch of SPMD-99, our two other supplements. They come once, within 7 days of your order. Together, they sell for $107.
At checkout, you pay $456, one time. Your 12 extra months of BROQ start when your current BROQ plan ends. No code needed. Once you check out, we'll add the 12 months to your BROQ plan.
The free NMN-99 and SPMD-99 will be sent to you automatically. You'll see them noted under your 12 more months of BROQ at checkout.
If you have any questions at all, just reply to this email. I'll personally answer.
Nick Carter
Co-Founder, Opus Longevity (makers of BROQ)
Opus Longevity Inc, 548 Market St #23211, San Francisco, CA 94104
Email 58 of 67
74 more 24-month BROQ customers, most less than a year into their plan: 12 more months for the price of 6
Second of 4 emails
Sends
Fri 30 Oct, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 62 who haven't bought yet
Subject
Still open: 12 more months of BROQ for the price of 6
Changed Wed 21 Oct after Mike's note
The box line now reads “Current annual subscription price: $712” (2 pouches a month: $1,423; 4 pouches: $2,846). Annual prices in emails are rounded up to the whole dollar.
For readers on 2 or 4 pouches a month, the box heading now says so: “12 more months of BROQ, 2 pouches a month:” (or 4). Readers on one pouch see “12 more months of BROQ:” as before.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically, within 7 days of your order. You'll see them noted under your 12 more months of BROQ at checkout.”
The button now opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Email 59 of 67
Opus gift card: a $250 gift card for $200
Last-day reminder
Sends
Sun 1 Nov, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 363 who opened the gift card email and didn't buy
Subject
Last day: a $250 Opus gift card for $200
Email 60 of 67
74 more 24-month BROQ customers, most less than a year into their plan: 12 more months for the price of 6
Third of 4 emails: the offer's last day
Sends
Sun 1 Nov, 7am Pacific (10am Eastern), the same moment for everyone
Who gets it
Those of the 62 who haven't bought yet, except Jurgen D. in Australia (at 7am Pacific it's already Monday there, after the offer has ended)
Subject
Last day: save $456 on 12 more months of BROQ
Changed Wed 21 Oct after Mike's note
Added after “That's 6 of the 12 months free.”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456” (in green bold) and “You save $456 over full price, or $256 over the current annual subscription price.” (2 pouches a month: $1,824 / $1,423 / $912, saving $912 or $511; 4 pouches: $3,648 / $2,846 / $1,824, saving $1,824 or $1,022).
For readers on 2 or 4 pouches a month, the box heading now says so: “12 more months of BROQ, 2 pouches a month:” (or 4). Readers on one pouch see “12 more months of BROQ:” as before.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically, within 7 days of your order. You'll see them noted under your 12 more months of BROQ at checkout.”
The button now opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Email 61 of 67
74 more 24-month BROQ customers, most less than a year into their plan: 12 more months for the price of 6
Fourth of 4 emails: the evening of the last day
Sends
Sun 1 Nov, 5pm in each reader's own time zone (East Coast readers get it at 2pm Pacific)
Who gets it
Those of the 62 who haven't bought yet
Subject
Closes tonight: 12 more months of BROQ for the price of 6
Changed Wed 21 Oct after Mike's note
Added just before “At checkout, you pay $456, one time.”: “12 more months of BROQ: / At full price: $912 / Current annual subscription price: $712 / Your price as a 24-month member: $456” (in green bold) and “You save $456 over full price, or $256 over the current annual subscription price.” (2 pouches a month: $1,824 / $1,423 / $912, saving $912 or $511; 4 pouches: $3,648 / $2,846 / $1,824, saving $1,824 or $1,022).
For readers on 2 or 4 pouches a month, the box heading now says so: “12 more months of BROQ, 2 pouches a month:” (or 4). Readers on one pouch see “12 more months of BROQ:” as before.
The picture below shows the email as it is now.
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Now: “Once you check out, we'll add the 12 months to your BROQ plan.”
Free NMN-99 and SPMD-99 line now: “The free NMN-99 and SPMD-99 will be sent to you automatically, within 7 days of your order. You'll see them noted under your 12 more months of BROQ at checkout.”
The button now opens checkout with “Free with this order: 1 pouch of NMN-99 and 1 pouch of SPMD-99 (we ship them)” under the item.
Email 62 of 67
Catch-up notes for buyers our automatic emails missed
Reorder note
Sends
Tue 3 Nov (10 people) and Tue 10 Nov (9 people), 10am in each reader's own time zone (East Coast readers get it at 7am Pacific)
Who gets it
19 people who bought once from 4 to 19 Oct
Subject
About a week of [what they bought] left (BROQ, NMN-99 or SPMD-99)
Email 63 of 67
BROQ annual customers: renew with an additional $100 off
Second-chance email: the same price once more, with 7 days to renew
Sends
10am in each reader's own time zone (East Coast readers get it at 7am Pacific). Tue 10 Nov: 16 of the 25: the 12 whose plan has already run out, Kari K., Tina T. and Paul K., whose plans run out 2 to 9 Nov, and Terence B. (one of his two plans ran out 24 Aug). The other 9 from Fri 13 Nov to Wed 16 Dec, each around the day their plan runs out.
Who gets it
Those of the 25 BROQ annual customers whose plan is ending who still haven't renewed
Subject
$100 off your BROQ renewal, one more time
Changed Wed 21 Oct, 6:36pm: the two-pouch line
The one reader on two pouches a month now reads “One payment covers 12 monthly deliveries of BROQ, two pouches each.” Why: his price box shows “$612 each”, so the line no longer gives a separate total that has to match it. Checkout charges $1,222.72 for both.
Changed Wed 21 Oct after Mike's note
Taken out: the line about using a certain email address at checkout. Nothing in this email mentions an email address now.
Code line now: “Your code, {their second-chance code}, is already applied when you tap the button.”
Prices now in whole dollars: $712 a year, $612 with $100 off ($300 below full price), $562 with $150 off ($350 below), and $612 each for the one reader on two pouches a month (checkout charges $1,222.72 for both).
A reader whose checkout link isn't loaded reads “Tap the button to email me, and I'll add the 12 months to your plan for $612.” in place of the code line (no reader has a second-chance link, code or end date on their profile yet; Nick's team adds them before the first send, Tue 10 Nov; until then every reader would get this version, with no end date).
Email 64 of 67
New automatic emails for every prepaid 12-month BROQ plan that ends after they're switched on (section 8)
Automatic email 1 of 4
Sends
35 days after the plan's last delivery, 10am in each reader's own time zone, once both of you approve all 4 (none goes out before then)
Who gets it
Every customer whose prepaid 12-month BROQ plan ends after these are switched on (not this week's 75), unless they've bought BROQ or started a plan by then
Subject
Out of BROQ? Get 12 months for $711.36
Good to know
These 4 emails are off. Once both of you approve all 4 (emails 64 to 67), Nick's team makes the $100-off codes they need, one for each possible last day, and switches them on. Until then, nobody gets them.
Until 5 Oct 2026 no automatic email went out when a 12-month plan ended, only a few one-off emails (February, March and June 2026), and many got none. That's how most of the 75 slipped away (the other 14 cancelled early). Since 5 Oct, our live "plan ending" emails go out 30, 7 and 2 days before a plan's last delivery, then 7, 16 and 26 days after it, and nothing follows. These 4 new automatic emails carry on from there.
Little cash before January: only this email and the next (days 35 and 49) can go out in 2026. None of the 4 is counted in the cash at the top.
Email 65 of 67
New automatic emails for every prepaid 12-month BROQ plan that ends after they're switched on (section 8)
Automatic email 2 of 4
Sends
49 days after the plan's last delivery, 10am in each reader's own time zone, once both of you approve all 4 (none goes out before then)
Who gets it
Every customer whose prepaid 12-month BROQ plan ends after these are switched on (not this week's 75), unless they've bought BROQ or started a plan by then
Subject
6 ways BROQ works for you
Email 66 of 67
New automatic emails for every prepaid 12-month BROQ plan that ends after they're switched on (section 8)
Automatic email 3 of 4
Sends
77 days after the plan's last delivery, 10am in each reader's own time zone, once both of you approve all 4 (none goes out before then)
Who gets it
Every customer whose prepaid 12-month BROQ plan ends after these are switched on (not this week's 75), unless they've bought BROQ or started a plan by then
Subject
An extra $100 off 12 months of BROQ
Your call (optional): how much off in this email and the next (the last 2 of the 4 automatic emails)
As built, an extra $100 off: $612. That's what the 7 on $100 off get this week, and $100 below the usual $712 that emails 64 and 65 offer.
Or an extra $150 off ($562), as most of this week's 75 get. To switch, either of you picks "Has notes for revisions" on this email and writes "Make it $150 off". Barry then changes both emails, subjects included, and puts all 4 back on this page for a fresh OK from both of you. The cash at the top doesn't change: the first of these goes out in early January, the second in early February.
If neither of you writes it, it stays $100 off.
Good to know
"Tuesday, November 17" in the picture is only the preview's example date. Nobody gets this email before early January; each reader's last day is 4 weeks after it, and their button carries a code dated to that day.
Email 67 of 67
New automatic emails for every prepaid 12-month BROQ plan that ends after they're switched on (section 8)
Automatic email 4 of 4: the last day of the $100 off
Sends
105 days after the plan's last delivery, 10am in each reader's own time zone, once both of you approve all 4 (none goes out before then)
Who gets it
Every customer whose prepaid 12-month BROQ plan ends after these are switched on (not this week's 75), unless they've bought BROQ or started a plan by then
Subject
Last day: an extra $100 off 12 months of BROQ
Good to know
"Tuesday, October 20" in the picture is only the preview's example date. Nobody gets this email in October: the first one goes out in early February (4 weeks after the first email 66), and each reader sees their own last day.
Subject: Save $456: 12 more months of BROQ for the price of 6Tap for the whole emailSecond email, Fri 23
Subject: Still open: 12 more months of BROQ for the price of 6Tap for the whole emailLast day, Sun 25
Subject: Last day: save $456 on 12 more months of BROQTap for the whole emailFinal email, Sun 25, 5pm
Subject: Closes tonight: 12 more months of BROQ for the price of 6Tap for the whole email
